Social Media Marketing Manager

🔥 4 minutes ago

🇧🇷 Brazil – Remote

💵 $9 - $15 / hour

⏱ Part Time

🟡 Mid-level

🟠 Senior

💕 Social Media Manager

👻 Ghost score 13%

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Logo of DrHouse

DrHouse

51 - 200 employees

Founded 2022

🏥 Healthcare

👥 B2C

💰 $3.5M Seed Round - DrHouse on 2024-05

Healthcare • B2C

DrHouse is a U. S. -wide telehealth provider that connects patients with board-certified physicians through a mobile app and secure video visits. It offers on-demand virtual primary care and urgent care services, online prescriptions and refills, lab tests, and other non-emergency treatments across men’s and women’s health, dermatology, chronic condition management, and more. The platform accepts insurance, operates in all 50 states, and supports expedited prescription delivery (often within an hour) or pharmacy pickup, with 24/7 customer support.

📋 Description

• Build and maintain a rolling 30-day content calendar at least 30 days ahead • Create engaging content for LinkedIn, Instagram, Facebook, TikTok, and YouTube Shorts • Write platform-specific copy that builds trust and encourages action • Design graphics, carousels, reels, and short-form videos using Canva and other editing tools • Align social content with email campaigns, website content, seasonal health needs, promotions, healthcare awareness moments, and telemedicine needs • Create content driving US consumers to visit the website, download the app, start consultations, and complete telemedicine visits • Repurpose content strategically across platforms • Complete at least 20 meaningful LinkedIn and Instagram engagement activities every business day • Maintain an engagement tracker with post links, completed engagement, target accounts, and follow-up opportunities • Monitor comments and messages and draft timely responses • Bring campaign ideas, content opportunities, and organic growth experiments to the team • Deliver a concise weekly report with results, insights, recommendations, blockers, and next-week priorities • Communicate early when deadlines are at risk • Produce three LinkedIn posts and three Instagram posts weekly, with selected content repurposed for Facebook • Produce two weekly short-form videos for Instagram Reels, TikTok, and YouTube Shorts • Submit calendars, copy, graphics, and videos for approval initially • Check spelling, links, formatting, brand consistency, and accuracy; ensure healthcare content is responsible and aligned with approved messaging • Optimize content based on qualified organic traffic, website visits, app downloads, consultations, telemedicine visits, engagement quality, audience growth, deadlines, and campaign performance

🎯 Requirements

• Minimum 3+ years of experience managing social media for a healthcare, telehealth, health-tech, SaaS, or technology brand • Proven experience creating social media campaigns that produced measurable business results • Strong portfolio demonstrating successful campaigns, content creation, and audience growth • Excellent written and spoken English • Strong copywriting skills with platform-specific content creation ability • Advanced Canva skills • Experience creating graphics, carousels, reels, and short-form videos • Experience editing short-form videos for Instagram Reels, TikTok, and YouTube Shorts • Strong understanding of LinkedIn, Instagram, Facebook, TikTok, and YouTube best practices • Experience using analytics to optimize content performance and make data-driven decisions • Sharp visual eye and strong attention to detail • Highly organized, self-directed, proactive, and able to work independently without constant supervision • Preferred: experience working with US healthcare or telehealth companies • Preferred: experience marketing healthcare, SaaS, or technology products to US consumers • Preferred: experience supporting demand generation, product launches, or performance marketing campaigns • AI may support research and ideation, but generic or unedited AI-generated content is not a fit • Resume, three to five personally created campaign or content examples, measurable results, links to managed accounts/content, tools list, US-business-hours availability, and requested hourly rate required for application

🏖️ Benefits

• Long-term contractor role with room to grow based on performance • Paid assessment for final candidates

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