Director, Customer & Consumer Insights

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Athletic Greens

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2010

🧘 Wellness

Wellness • Health

Athletic Greens is a nutritional supplement company that produces AG1, a daily supplement aimed to support physical and mental health. AG1 combines over 70 ingredients into a convenient drink with the promise of delivering daily nutrition and replacing multiple individual supplements. It is formulated with multivitamins, multiminerals, gut-friendly bacteria, antioxidants, and whole-food-sourced nutrients, designed to aid digestion, enhance energy, support immune defense, and improve mood and mental focus. With a commitment to quality and research, the company ensures their product is safe, effective, and held to high standards, being certified by the Cologne List®. Founded in 2010, they continue to improve their formula based on scientific research and customer feedback. AG1 boasts numerous positive reviews for its taste and convenience in integrating foundational nutrition into daily routines.

📋 Description

• Lead the Consumer Insights function and define the strategic roadmap for insights across brand, growth, and experience initiatives. • Establish best-in-class research standards, frameworks, and tools that elevate the quality, rigor, and impact of insights across the organization. • Ensure insights are integrated into key business decisions, helping teams translate consumer understanding into actionable strategies. • Define the long-term vision and operating model for Consumer Insights at AG1, ensuring insights capabilities scale alongside business growth and evolving organizational priorities. • Identify emerging global consumer, cultural, category, and market trends that inform strategic opportunities, innovation, and business planning. • Ensure consumer insights strategies appropriately reflect regional, cultural, and market-specific dynamics as AG1 continues to expand globally. • Drive alignment across cross-functional stakeholders on insights priorities, ensuring research investments are focused on the highest-impact business opportunities. • Serve as a trusted strategic advisor to senior leadership, translating complex consumer and market dynamics into clear business recommendations. • Lead all insights initiatives supporting brand strategy, brand performance tracking, and marketing effectiveness. • Own and evolve the brand tracking program to ensure it delivers actionable insights for marketing and growth teams. • Partner closely with Marketing and Growth teams to guide campaign development, messaging optimization, and audience strategy through consumer understanding. • Oversee all UX/UI research efforts to support product and digital experience improvements. • Ensure consumer insights inform design decisions, usability improvements, and customer journey optimization across digital platforms. • Collaborate with Product, Design, and Engineering teams to embed consumer-centered thinking into product development and experience design. • Guide consumer-centered product and experience strategy by translating behavioral, attitudinal, and usability insights into actionable recommendations. • Influence end-to-end customer journey improvements across digital and product experiences through deep understanding of consumer needs, friction points, and motivations. • Provide strategic oversight for New Product Development research initiatives. • Partner with Director, Integrated Marketing, who will continue to lead NPD research, to ensure alignment between innovation insights and broader consumer and brand strategies. • Support the prioritization and application of research that informs product innovation and concept development. • Build strong partnerships with Marketing, Growth, Product, and other cross-functional teams to ensure insights are trusted, credible, and embedded in decision-making. • Communicate insights clearly and effectively to senior leadership, helping drive alignment and strategic clarity. • Develop scalable research frameworks, tools, vendor strategies, and operational processes that enable efficient, high-quality insights generation across markets, audiences, and business initiatives. • Maintain organization and operational effectiveness within the insights function. • Mentor team members and foster a collaborative, high-performing insights culture.

🎯 Requirements

• 10+ years of experience in consumer insights, customer insights, UX research, market research, or related strategy-focused disciplines, including experience leading highly cross-functional insights initiatives in complex organizations • Proven experience building and evolving insights functions, frameworks, or capabilities that influence strategic business decisions across marketing, growth, product, brand, and customer experience • Deep expertise across qualitative and quantitative research methodologies, with the ability to translate complex consumer data into actionable business recommendations • Strong business acumen and strategic thinking skills, with demonstrated ability to connect consumer understanding to organizational priorities, growth opportunities, and customer outcomes • Experience influencing senior leaders and cross-functional stakeholders through compelling storytelling, executive communication, and evidence-based recommendations • Demonstrated ability to operate effectively in fast-paced, evolving environments with high levels of ambiguity and organizational complexity • Experience leading large-scale or multi-stakeholder research initiatives spanning brand, product, customer experience, and innovation efforts • Strong organizational leadership and operational excellence capabilities, including experience scaling processes, improving ways of working, and elevating research rigor and effectiveness • Experience in DTC, wellness, healthcare, consumer products, subscription businesses, or high-growth environments preferred • Experience supporting global and multi-market insights initiatives, including consideration of regional, cultural, and market-specific nuances.

🏖️ Benefits

• Competitive compensation and performance-based incentive plans. • A 100% remote working environment (excluding Laboratory positions), which has been implemented from day one. • A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team. • A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness. • A high-growth, dynamic environment with opportunities for your direct impact to be felt. • Paid holidays, company-wide reset and reflect days, and unlimited PTO (based on your country of residence). • In-person team meetups for optimal collaboration, team building and accelerating productivity. • A work environment and culture that is based on high performance, productivity and continuous improvement. • The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each and every day. • Access to AG1 products and branded swag. • Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members. • All other benefits and insurances as required by law, based on your specific country of residence.