Media Strategy Manager

5 hours ago

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Athletic Greens

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Wellness • Health

Athletic Greens is a nutritional supplement company that produces AG1, a daily supplement aimed to support physical and mental health. AG1 combines over 70 ingredients into a convenient drink with the promise of delivering daily nutrition and replacing multiple individual supplements. It is formulated with multivitamins, multiminerals, gut-friendly bacteria, antioxidants, and whole-food-sourced nutrients, designed to aid digestion, enhance energy, support immune defense, and improve mood and mental focus. With a commitment to quality and research, the company ensures their product is safe, effective, and held to high standards, being certified by the Cologne List®. Founded in 2010, they continue to improve their formula based on scientific research and customer feedback. AG1 boasts numerous positive reviews for its taste and convenience in integrating foundational nutrition into daily routines.

201 - 500 employees

Founded 2010

🧘 Wellness

📋 Description

• Manage day-to-day execution of paid campaigns—including testing, optimizations, and scaling—either directly or in partnership with agency teams. • Partner with agency media teams to guide planning, ensure flawless execution, and uphold strategic rigor across all buys. • Support media mix and channel planning by evaluating performance data, audience insights, and market trends. • Analyze campaign performance and translate insights into actionable creative and media recommendations • Distill performance insights into clear, strategic updates that influence cross-functional decision-making and campaign direction • Provide strategic input on media mix planning to ensure a balance of brand and performance efforts across channels • Serve as a connector between Brand Media, Creative Strategy, and Acquisition teams to ensure creative output and media decisions are cohesive, efficient, and measurable • Partner with Creative Strategy to share performance insights, help shape briefs, and guide the development of high-performing media assets (e.g., UGC, testimonial, brand storytelling, and platform-native formats). • Inform creative best practices by aligning platform-level learnings with cross-functional creative planning and experimentation. • Identify new opportunities within existing channels and evaluate emerging platforms that could support AG1’s growth goals. • Stay current on platform trends, media innovations, and creative formats to ensure AG1’s paid media programs remain competitive and future-ready.

🎯 Requirements

• 3-5 years of experience in creative strategy, media buying, or full-funnel marketing • Hands-on experience managing and optimizing paid media campaigns across Meta, TikTok, Google (YouTube, Demand Gen), Linear, Connected TV (CTV), and DSP platforms (display, OLV), including end-to-end ownership of planning, activation, audience targeting, creative testing, performance analysis, and budget optimization • Strong understanding of performance marketing principles with a passion for storytelling and creative excellence • Demonstrated ability to write clear briefs, guide content development, and translate data into creative decisions • Excellent collaboration and communication skills, with the ability to work cross-functionally and independently • Ability to thrive in a fast-paced environment with a consistent “can-do” attitude • A desire to follow broader cultural conversation across social media around key topic areas: health and wellness, sports, etc.

🏖️ Benefits

• Competitive compensation and performance-based incentive plans. • A 100% remote working environment (excluding Laboratory positions), which has been implemented from day one. • A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team. • A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness. • A high-growth, dynamic environment with opportunities for your direct impact to be felt. • Paid holidays, company-wide reset and reflect days, and unlimited PTO (based on your country of residence). • In-person team meetups for optimal collaboration, team building and accelerating productivity. • A work environment and culture that is based on high performance, productivity and continuous improvement. • The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each and every day. • Access to AG1 products and branded swag. • Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members. • All other benefits and insurances as required by law, based on your specific country of residence.