Digital Marketing, Content Specialist

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NILO BRANDS

WebsiteLinkedInAll Job Openings

11 - 50 employees

👥 B2C

🧘 Wellness

🛒 Retail

B2C • Wellness • Retail

NILO BRANDS is a company specializing in the production and distribution of exotic fruit juices, particularly focusing on Guanabana, also known as Soursop. NILO offers a unique beverage experience by processing real chunks of this tropical superfruit into a convenient juice form, allowing consumers to enjoy its taste and health benefits without the need for traditional preparation methods. Their product line includes Guanabana juice, coconut water, aloe vera juice, and hangover recovery drinks, making them a significant player in the beverage industry focused on health and wellness. The company emphasizes the antioxidant-rich properties of their beverages, which are marketed as beneficial for reducing oxidative stress and supporting overall health.

📋 Description

• - Identify, research, and contact influencers aligned with the brand across different niches and audiences • - Build and maintain long-term relationships with creators and influencers • - Negotiate collaborations, partnerships, barter deals, and paid campaigns • - Coordinate deliverables, timelines, and campaign expectations with influencers • - Review influencer content before publishing to ensure alignment with brand guidelines • - Maintain and organize an influencer database with active and potential collaborators • - Create, launch, and optimize campaigns in Meta Ads Manager (Instagram + Facebook) and TikTok Ads • - Monitor campaign performance and adjust targeting, creatives, and budgets when needed • - Track campaign metrics and identify opportunities to improve engagement, reach, and conversions • - Support online shop growth through paid advertising strategies • - Work closely with the Brand Designer to help organize and plan social media content • - Bring creative ideas for reels, TikToks, campaigns, and trending content • - Help structure monthly content plans aligned with the brand strategy • - Stay updated on TikTok, Instagram, and digital trends relevant to the wellness/beverage industry • - Write briefs, content ideas, captions, and creative direction for campaigns and videos • - Provide biweekly and monthly reports with campaign and social media performance • - Analyze content and ad performance to support marketing decisions • - Share recommendations and growth opportunities based on data and results

🎯 Requirements

• - 3+ years of experience in influencer marketing, paid media, digital marketing, or similar roles • - Experience managing Meta Ads and/or TikTok Ads campaigns • - Experience coordinating influencers, creators, or UGC collaborations • - Strong understanding of Instagram, TikTok, and social media trends • - Ability to think creatively while also understanding performance metrics and growth strategies • - Experience planning social media content calendars or campaign strategies • - Strong communication and negotiation skills • - Comfortable working independently in a remote environment • - Intermediate to advanced English required • - Experience working with US-based brands or audiences is a strong plus • - Experience in wellness, beverage, CPG, fitness, or lifestyle brands is a plus

🏖️ Benefits

• - Superior than average compensation • - Paid time off & Holidays • - Top level Training and personal growth