Google Ads Manager – Paid Search Specialist

🕒 May 11

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Driven Properties

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51 - 200 employees

Established in 2012, Driven Properties has grown into a leading property brokerage, investment, and consultancy company. We offer a full spectrum of innovative and customizable property solutions and wealth management services to clients in the UAE and abroad.

📋 Description

• Own the bottom of the funnel, capturing high-intent demand via Google Search to drive a qualified pipeline (SQLs). • Manage the strategy for Dynamic Search Ads (DSA) to capture long-tail traffic across thousands of property listings. • Implement dynamic ad customizers to inject real-time data into ad copy and increase CTR and urgency. • Build and maintain a granular structure that isolates high-value keywords. • Execute daily/weekly Search Query Reports (SQRs) and aggressively build negative keyword lists. • Manage tCPA and tROAS strategies specifically for Search. • Write and test Responsive Search Ads (RSAs) systematically. • Obsess over Ad Relevance, Expected CTR, and Landing Page Experience to lower CPCs. • Run Performance Max carefully to supplement Search, ensuring it does not cannibalize high-value exact match keywords. • Manage Display and YouTube strictly for remarketing to non-converting Search clicks. • Collaborate on landing pages to ensure message match between the search query, the ad copy, and the H1 tag. • Manage the “Business Data” section of Google Ads. • Feed CRM data back into Google Ads to train Smart Bidding on revenue. • Manage GA4 events and GTM (server-side, where needed). • Implement Dynamic Number Insertion (DNI) to attribute phone calls to specific keywords.

🎯 Requirements

• 4–7 years specialized in Google Search. You are a Search specialist, not a generalist “digital marketer.” • Dynamic Ads Expertise: Proven experience setting up DSAs with Page Feeds and using {param} customizers in ad copy. • Complex Account Structures: Experience managing accounts with 100+ ad groups and thousands of keywords. • Keyword Match Type Strategy: Deep understanding of how Broad Match, Phrase, and Exact match types interact with Smart Bidding in the modern era. • Conversion Tracking & Attribution: Hands-on experience with GA4, GTM, Offline Conversion Import, and call tracking. • Excel/Editor Fluency: You live in Google Ads Editor and Excel (Pivot tables, VLOOKUPs) to bulk edit campaigns. • Remote-work discipline: You are self-directed, write clearly, document your thinking, and don’t need someone behind you to ship work. • Scripts: Experience using Google Ads Scripts to automate harmful keyword conflicts or broken-link checking. • Real estate vertical depth: Understanding the difference between “off-plan” investment intent and “secondary market” end-user intent — and the very different SQL definitions each requires. • Bilingual (English + Arabic): Ability to write and QA RSAs in both languages and read Arabic SQRs without a translator. • Server-side GTM: Hands-on with sGTM containers and conversion stitching.

🏖️ Benefits

• 30-minute Screen: Fit and background check. • Technical Deep Dive: Bring an anonymized Search Query Report analysis and a restructuring plan you’ve executed previously. • Live Build Exercise: Draft a campaign structure for a new project launch, including how you would use Dynamic Ad Customizers for the launch countdown. • References.