Vice President, Demand Generation

Job not on LinkedIn

🔥 2 minutes ago

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

💵 $204.1k - $291.5k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

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Duck Creek Technologies

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2000

🛡️ Insurance

☁️ SaaS

🏢 Enterprise

💰 $230M Private Equity Round on 2020-06

Insurance • SaaS • Enterprise

Duck Creek Technologies is a leading provider of comprehensive software solutions for the insurance industry, specifically focusing on property and casualty (P&C) insurance. Their platform offers a suite of core system solutions, including policy, billing, claims, and analytics. With a strong emphasis on low-code configurability, Duck Creek enables insurers to quickly implement changes and launch new products to meet market needs. The company also emphasizes partnerships with leading technology innovators to deliver enhanced customer experiences and streamline operations for insurers around the world.

📋 Description

• Oversee the strategic planning and execution of demand generation initiatives to drive revenue growth and market expansion. • Collaborate cross-functionally with key stakeholders to align demand generation efforts with product development cycles, sales priorities, and company objectives. • Lead the development of comprehensive lead generation strategies. • Identify and evaluate new marketing technologies and tools. • Continuously monitor and optimize demand generation campaigns based on performance metrics and insights. • Collaborate with cross-functional teams to map out the customer journey. • Provide support and resources to the sales team. • Utilize data-driven approaches to segment and target key audience segments effectively. • Leverage deep expertise in marketing automation systems, CRM platforms, and other relevant technologies to optimize demand generation processes. • Implement and enhance marketing systems for efficient lead generation, scoring, and nurturing. • Analyze data insights to refine and improve demand generation programs continuously. • Manage the BDR team to maintain a predictable pipeline and meet targets.

🎯 Requirements

• High School diploma or GED • 10+ years of experience in B2B demand generation or growth marketing roles. • Proven experience with marketing automation systems (e.g., Marketo, HubSpot) and CRM platforms (e.g., Salesforce). • 7+ years of experience managing and leading teams, with a track record of driving results in fast-paced environments. • Bachelor's degree in Marketing, Business Administration, or related field (preferred). • Experience in the software or technology industry (preferred). • Experience in the insurance market is highly valued and will be considered a strong advantage (preferred).

🏖️ Benefits

• Flexible work environment • Medical, dental, vision, life, and disability insurance • 401(k) retirement plan with match (6% employer match up to $12,000 annually) • Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA) • Paid holidays, vacation, and volunteer time • Employee Assistance Program (EAP)