Dutch Business Network
1 - 10 employees
The Dutch Business Network [DBN] is a network of entrepreneurs & professionals with a link to The Netherlands who meet regularly to learn, network and share experiences. All events are conducted in English and are open to members & guests.
Lifecycle Marketing Manager – Prospect Marketing
Job not on LinkedIn
🕒 6 days ago
📊 Check your resume score for this job
Improve your chances of getting an interview by checking your resume score before you apply.
Dutch Business Network
1 - 10 employees
The Dutch Business Network [DBN] is a network of entrepreneurs & professionals with a link to The Netherlands who meet regularly to learn, network and share experiences. All events are conducted in English and are open to members & guests.
📋 Description
• Build and execute prospect-focused lifecycle campaigns across email, SMS, and push in Iterable • Own day-to-day execution of key prospect moments including: • - Lead nurture & prospect engagement sequences • - Trial new conversion programs • - Abandoned flow re-engagement • - Promotional and time-sensitive offer campaigns • Create and maintain journeys, triggers, and recurring campaigns with strong attention to detail • Partner with growth, design, and CX to ensure prospect messaging is timely, persuasive, and on-brand • QA campaigns thoroughly (logic, personalization, rendering, links, timing) • Monitor funnel performance and report on prospect metrics (open rate, CTR, trial starts, conversion rate) • Support A/B testing of subject lines, content, offers, timing, and segmentation • Help document and improve prospect lifecycle best practices and templates as the program scales
🎯 Requirements
• 3+ years of lifecycle or CRM marketing experience with a focus on prospect or acquisition marketing • 3+ years of hands-on Iterable experience required (journeys, triggers, segmentation, A/B testing) • Strong understanding of prospect segmentation, lead scoring, and conversion-focused messaging • Comfort working with funnel data to identify gaps and optimize conversion rates • Extremely detail-oriented with strong QA instincts • Clear, persuasive writing style that balances urgency with Dutch's warm, trustworthy voice • Ability to manage multiple campaigns simultaneously in a fast-moving environment • A bias toward action: ship, learn, iterate
Apply NowSimilar Jobs
🕒 6 days ago
Field Marketing Manager at Actian developing and executing regional marketing plans across the Americas. Collaborating with sales to drive lead generation and conversion through various marketing initiatives.
🕒 6 days ago
Agency Marketing Lead creating sales funnels for Tern's marketing platform targeting travel agencies. Responsible for lead generation and marketing strategy execution.
🕒 6 days ago
Marketing Specialist managing end-to-end operational delivery of global demand generation initiatives at Wiz. Collaborating across teams to ensure successful execution and optimization efforts.
🇺🇸 United States – Remote
💵 86k - 118k / year
⏰ Full Time
🟢 Junior
🟡 Mid-level
🎡 Marketing
🦅 H1B Visa Sponsor
🕒 6 days ago
Marketing Design Specialist at Rezilient creating marketing assets for digital and print. Supporting website design, sales enablement materials, and patient engagement for healthcare innovation.
🕒 6 days ago
Noria Corporation
51 - 200
Strategic Marketing Programs Manager driving key marketing programs and partnerships at AssetWatch. Collaborating with marketing leadership and executing campaigns to boost engagement and revenue.
