Lifecycle Marketing Manager

Job not on LinkedIn

August 14

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

⛷️ Utah – Remote

Although this job is listed in Utah, this company may be open to hiring remote in other states.

💵 $127k - $164k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

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Earnest

WebsiteLinkedInAll Job Openings

Fintech • Finance • B2C

Earnest is a financial technology company specializing in refinancing and consolidating student loans. It offers options to help clients reduce their interest rates and tailor loan payments to fit their budgets, without any credit impact. The company focuses on client satisfaction, providing in-house support and flexible refinancing solutions. Earnest's services include refinancing student loans, Parent PLUS refinancing, and personal loans, with the aim of making higher education more affordable and manageable for students and their families. Known for transparent practices and competitive rates, Earnest has refinanced over $19. 6 billion in student loans.

201 - 500 employees

Founded 2013

💳 Fintech

💸 Finance

👥 B2C

📋 Description

• Our mission is to make higher education accessible and affordable for everyone. We empower students with financial support and supercharge their ability to pay down their debt, so they can get on the right financial track, fast. • We build tools that help people feel in control of their financial future, including: • - Private student loans - low rates, people-first service, and flexible payments. • - Student loan refinancing - break free from high-interest rates or monthly payments. • - Scholarships - access to thousands of scholarships to help students pay less. • Earnies are committed to helping students live their best lives, free from the stress of student debt. If you’re as passionate as we are about our mission, read more below, and let’s build something great together! • The Lifecycle Marketing Manager position will report to the Director of Lifecycle Marketing. • As the Lifecycle Marketing Manager, you will: • - Provide senior leadership and stakeholders with campaign performance reports, including data-driven recommendations for future campaign optimization and strategic plans for growing the impact of lifecycle marketing. • - Own all aspects of campaign strategy development, creative briefing, audience segmentation, journey pathing, campaign execution, creative A/B testing, analytics measurement, and campaign performance readouts. • Your Impact: • - As the Lifecycle Marketing Manager, you will play a strategic role in owning the development and execution of lifecycle campaigns that drive conversion and acquisition of Earnest products and services. • - You will be responsible for building out some of Earnest's most important initiatives across our consumer finance products. This role focuses on ensuring flawless campaign execution, delivering revenue and engagement and being a driver of innovation and growth. • About You: • - 5+ years of experience in a business-to-consumer email marketing or lifecycle marketing role in a corporate or agency environment • - 3+ years of experience developing lifecycle/CRM engagement programs • - Experience in audience segmentation and targeting using database information and real-time event data • - Strong data analysis skills and knowledge of business intelligence systems such as Looker or Tableau • - Knowledge of regulatory and privacy requirements (CAN-SPAM, TCPA, CPPA) • Even Better: • - Experience with Braze preferred. Bonus points for having experience with ExactTarget, SendGrid, Twilio, HTML/HAML, or Github • Where: • - This role will be based in the United States • #LI-JP1 • Pay Range: $127,000 — $164,000 USD

🎯 Requirements

• 5+ years of experience in a business-to-consumer email marketing or lifecycle marketing role in a corporate or agency environment • 3+ years of experience developing lifecycle/CRM engagement programs • Experience in audience segmentation and targeting using database information and real-time event data • Strong data analysis skills and knowledge of business intelligence systems such as Looker or Tableau • Knowledge of regulatory and privacy requirements (CAN-SPAM, TCPA, CPPA) • Experience with Braze preferred. Bonus points for having experience with ExactTarget, SendGrid, Twilio, HTML/HAML, or Github

🏖️ Benefits

• Health, Dental, & Vision benefits plus savings plans • Mac computers + work-from-home stipend to set up your home office • Monthly internet and phone reimbursement • Employee Stock Purchase Plan • Restricted Stock Units (RSUs) • 401(k) plan to help you save for retirement plus a company match • Robust tuition reimbursement program • $1,000 travel perk on each Earnie-versary to anywhere in the world • Competitive days of annual PTO • Competitive parental leave