Demand Generation Strategist

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July 11

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Easy Outsource

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B2B • Recruitment • SaaS

Easy Outsource is a North-American based organization specializing in outsourcing solutions to help businesses access a larger pool of talent while reducing operational costs. They offer a variety of services, including virtual assistance, website design, finance and accounting, recruitment, digital marketing, and graphic design. Their focus is on providing businesses with cost-effective strategies to enhance productivity and concentration on core functions, facilitated by a local account manager to ensure quality and accountability in the outsourcing process.

11 - 50 employees

Founded 2020

🤝 B2B

🎯 Recruiter

☁️ SaaS

📋 Description

• Design and execute programs that convert awareness into meaningful engagement and qualified opportunities • Translate ABM strategy into actionable demand generation plans • Develop multi-touch demand generation frameworks • Collaborate closely with marketing and content teams to execute integrated campaigns • Establish KPIs for demand generation success; track and measure campaign performance • Analyze campaign data to identify engagement and conversion drivers • Collaborate with Strategic Account Business Development lead to align marketing programs and outreach strategy.

🎯 Requirements

• 5+ years of experience in B2B demand generation • Strong understanding of Account-Based Marketing (ABM) principles • Proven ability to map and optimize buyer journeys from awareness to conversion • Experience designing and measuring multi-touch campaigns that drive pipeline growth • Proficiency with marketing automation and CRM tools (Pardot, HubSpot, Salesforce, or similar) • Exceptional analytical skills and ability to interpret campaign data into actionable insights • Excellent communication and collaboration skills; able to influence across teams.

🏖️ Benefits

• Remote work