SVP, Marketing

Job not on LinkedIn

October 22

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Elevation Capital

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Finance • Fintech • B2B

Elevation Capital is a venture capital firm based in India, known for its expertise in investing in audacious startups across various sectors such as consumer tech, consumer brands, fintech and financial services, B2B SaaS, and AI. With over 20 years of experience, Elevation Capital has partnered with multiple successful companies from their early stages, helping them scale and become market leaders. They have been involved in significant investments in companies like Swiggy, Paytm, and Meesho, demonstrating their commitment to supporting innovative and bold business models. The firm is dedicated to nurturing founder success and has been instrumental in creating a substantial portion of India's tech market capitalization.

11 - 50 employees

💸 Finance

💳 Fintech

🤝 B2B

📋 Description

• Develop and execute a bold, scalable marketing strategy that drives national brand growth, market disruption, and category leadership. • Lead end-to-end brand commercialization, including positioning, storytelling, creative development, and go-to-market execution. • Launch high-impact campaigns across retail, digital, influencer, and experiential channels to drive awareness, conversion, and brand equity. • Build a performance marketing engine that balances brand-building with measurable revenue impact across key acquisition channels. • Establish a unified consumer journey, integrating brand, content, community, and commerce across all customer touchpoints. • Drive marketing innovation, leveraging culture, trends, and emerging platforms to shape a disruptive and differentiated brand presence. • Recruit, build, and lead a high-performing marketing team, including brand, creative, growth, and communications talent. • Define and track marketing KPIs, ensuring data-driven decision-making, budget discipline, and ROI accountability. • Own the marketing P&L, ensuring smart budget allocation, efficient media spend, and contribution to EBITDA growth. • Develop retail marketing programs that drive sell-through, in-store velocity, and promotional performance across key national accounts. • Partner with Sales, Product, and Finance to align brand and revenue strategy, ensure cross-functional execution, and accelerate commercial impact. • Serve as the strategic face of the brand, engaging with investors, media, talent, and partners to communicate vision and momentum. • Deliver breakthrough brand growth, driving the path from category leader to cultural icon, and positioning the company for strategic exit.

🎯 Requirements

• 10+ years of progressive Marketing experience within Consumer-Packaged Goods "consumables" with a strong foundation in classically trained brand management. • 8+ years experience in managing multi-brand portfolios, especially in early-stage or high-growth environments. • Proven success in commercializing and scaling brands to exit. • Strong preference for experience in regulated industries: cannabis, alcohol, pharmaceutical or dietary supplements. • Possess a strong intellectual horsepower, a drive for business results, and a behavioral profile that advances the business through high collaboration, cross functional business teams, and active participation. • Proven ability to build profitable growth in CPG; generated by driving demand, brand loyalty through consumer and channel understanding, innovation, new platforms and technology, advertising, media, packaging, consumer promotions, consumer insight analysis, marketing analytics, and strong B2C, 1-to-1 marketing. • Strong ability to lead the development and launch of new brands, ensuring alignment with market needs and company vision while creating impactful and differentiated market positioning. • Strong collaboration with product development, operations, finance, sales, and creative teams to ensure successful execution of innovative marketing initiatives and new brand rollouts. • Proven capability in creating a disciplined framework for organizing and leading priorities, actions, and people to achieve and exceed target results; a strong multi-tasker who can wear multiple hats and positively contribute broadly to enhanced business and functional capability in marketing. • Solid project management expertise and experience to develop, drive/execute, and then optimize the Innovation plans – using Stage Gate. • Track record of innovative thinking and successful execution of marketing strategies that drive growth and disruption. • Demonstrates a focused, proactive, and collaborative approach to understanding consumer trends, the competitive landscape, customers, and subsequently developing and executing Marketing Innovation plans to effectively optimize market opportunities. • Demonstrates strong personal leadership. • University, Bachelor’s, or MBA degree in a Business oriented field with a major in Marketing or a related business discipline; superior financial acumen, and problem-solving skills is required.

🏖️ Benefits

• Full medical benefits are provided as part of this role.