Manager, Media Buying & Analytics

Job not on LinkedIn

🕒 February 25

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E.L.F. BEAUTY

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2004

💄 Beauty

🛒 Retail

🛍️ eCommerce

💰 $225.2M Post-IPO Secondary on 2017-03

Beauty • Retail • eCommerce

E. L. F. BEAUTY is a beauty company dedicated to disrupting the norms of the industry by promoting positivity, inclusivity, and accessibility. The company offers a range of premium-quality makeup and skincare products at affordable prices, with a focus on clean beauty and empowerment. Their brands include e. l. f. Cosmetics, e. l. f. SKIN, and Well People, among others, aiming to create a bold and kind approach to beauty that connects communities and challenges the status quo.

📋 Description

• play a vital role in driving the efficiency and effectiveness of Naturium’s paid media efforts • partner closely on campaign strategy and planning, helping map out channel initiatives and performance goals across key platforms including Meta and TikTok • lead creative strategy development in collaboration with the Director and cross-functional teams, translating performance insights into clear briefs, testing roadmaps, and asset optimizations • oversee day-to-day campaign execution in partnership with external agencies, monitor targeting and creative performance • identify optimization opportunities to help scale campaigns efficiently and deliver against company KPIs, including ROAS, customer acquisition efficiency, and brand awareness metrics

🎯 Requirements

• 3-5 years of experience in performance marketing, with a strong background in managing media agencies • Bachelor's degree in marketing, business, analytics, or related field • Deep understanding of Meta Ads Manager and TikTok Ads Manager • Strong creative strategist mindset — ability to look at a video or image and understand *why* it is or isn't working • Excellent project management skills; experience managing creative workflows and asset requests • Understanding of Google Analytics, Shopify, and Excel/Sheets to verify data and find insights • Experience managing significant media budgets ($500K+/month) and holding partners accountable to KPIs • Ability to translate data into creative briefs and actionable feedback for designers • Experience in beauty, skincare, or DTC consumer goods strongly preferred • Detail-oriented and organized; able to manage multiple campaigns, creative requests, and agency communications simultaneously • Experience with retail media platforms (e.g., Target Roundel, Walmart Connect, UB Media) is not required but strongly preferred. • Collaborative spirit with the ability to work effectively with both analytical and creative stakeholders

🏖️ Benefits

• medical, dental, and vision insurance • a retirement savings plan • gender neutral parental leave • unlimited paid time off • annual company-based performance bonus up to 200% of target • competitive pay and benefits