Senior Product Marketing Specialist – B2B SaaS

🕒 April 13

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Embrace Software Inc

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2021

💸 Finance

📚 Education

Software • Finance • Education

Embrace Software Inc. is a business investment company that specializes in acquiring and building world-class software businesses across various industrial sectors. With a focus on mission-critical software, Embrace aims to add value to its portfolio of companies, which range from small and medium-sized businesses to Fortune 500 firms. The company supports its acquired businesses by providing resources and operational expertise to foster growth and enhance customer satisfaction.

📋 Description

• Develop and refine value propositions, messaging, and positioning for Embrace and portfolio companies. • Translate product features into clear customer benefits, use cases, and differentiated narratives. • Create and maintain core messaging frameworks, pitch decks, and sales enablement materials. • Build thought leadership content, case studies, and customer success stories. • Plan and execute lead generation programs across channels to drive a qualified pipeline. • Own and improve key funnel metrics: lead quality, conversion rates, and campaign performance. • Partner with sales teams to align on target segments, messaging, and MQL definitions. • Support campaign execution across inbound and outbound initiatives. • Own and scale Social Media Strategy for Embrace and portfolio brands (organic + paid). • Design and execute integrated marketing campaigns across multiple channels. • Track campaign performance across channels using tools like Google Analytics, HubSpot, or Salesforce.

🎯 Requirements

• 5–10 years of experience in B2B SaaS marketing, with strong exposure to product marketing and demand generation. • Proven ability to drive lead generation and campaign performance. • Strong expertise in: Product positioning and messaging • Content and storytelling • LinkedIn marketing (organic and paid) • Multi-channel campaign execution • Hands-on experience with tools such as HubSpot, Salesforce, Google Analytics, and LinkedIn Campaign Manager. • Strong understanding of B2B buyer journeys and conversion funnels. • Excellent written and verbal communication skills. • Ability to manage multiple brands or business units simultaneously.

🏖️ Benefits

• Competitive salary commensurate with experience. • Opportunities for career advancement and professional development. • Experience collaborating with a diverse, global team within a remote work setting.