Senior Product Marketing Manager

🕒 April 10

🇺🇸 United States – Remote

💵 $160k - $180k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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Spark

WebsiteLinkedInAll Job Openings

51 - 200 employees

☁️ SaaS

Insurance • SaaS

Spark is a modern platform that revolutionizes the insurance brokerage industry by providing cutting-edge technology and expert services. It aims to enhance broker productivity, streamline operations, and accelerate agency growth. Spark offers a comprehensive suite of tools, including business reporting, contracting, licensing, marketing, and customer service support, particularly focusing on Medicare. Through strategic partnerships, Spark helps brokerages scale efficiently, ensuring unparalleled visibility and insights into business operations.

📋 Description

• Own Spark's core platform narrative and messaging framework across Medicare brokers and agencies • Develop and maintain differentiated positioning for Spark's products and capabilities • Build and evolve buyer personas grounded in ongoing market research and customer conversations • Maintain competitive intelligence and communicate findings across the organization • Lead end-to-end GTM execution for product and feature launches, from strategy through post-launch measurement • Own cross-functional launch readiness across product, design, DG, sales, and customer success • Define and track success metrics tied to awareness, adoption, and sales impact • Develop GTM strategy for new offerings, new product tiers, and new broker or agency segments • Partner with product and revenue leadership to inform roadmap prioritization with market and competitive insight • Build the strategic POV on where Spark plays and how we win in each segment • Create and direct content and programs that position Spark as a technology leader in the Medicare brokerage space • Produce thought leadership, product-focused content, and adoption-driving materials — as both creator and strategist • Partner with demand gen and content marketing to extend reach and drive awareness • Leverage AI tools to accelerate research, content creation, and synthesis • Build on Spark's existing foundation to develop lifecycle programs that drive product adoption and broker engagement • Design communications that help brokers and agencies get more value from Spark's platform and capabilities • Partner with customer success and product to identify adoption gaps and address them through marketing programs • Own the broker acquisition narrative and the toolkit that supports it: pitch decks, battlecards, one-pagers, objection handling guides • Partner with sales on messaging strategy for new agency segments and product offerings • Run enablement trainings and ensure field teams can confidently represent Spark's value proposition

🎯 Requirements

• 5–8+ years of product marketing experience in B2B technology — you've been in the seat long enough to own something real • Proven track record of owning GTM strategy and launch execution for a net-new product, product tier, or customer segment • Strong positioning and messaging skills, with work samples you're proud of and a clear point of view on what makes great PMM craft • Experience building sales enablement programs and the collateral that helps field teams win deals • Demonstrated ability to learn quickly and adapt to new industries, products, and personas • Highly curious by nature: you ask a lot of questions, do your own research, and think things through before acting • True cross-functional ownership — you've driven projects across product, sales, and marketing and held accountability for outcomes • Strong IC writing and content creation skills — you can produce polished assets, not just briefs • Proficient with AI tools to accelerate your work • Comfortable operating in a build environment with limited historical infrastructure

🏖️ Benefits

• Equity compensation • Health care, including dental and vision through our PEO Sequoia • Flexible work location; co-working available • 401k • Paid Time Off • Monthly Remote Work Stipend (help cover costs of home-office needs) • Paid Parental Leave • Up to 14 weeks for birthing parents • Up to 8 weeks for non-birth parents • 11 paid holidays • 2 week sabbatical at 5 years of employment • Wellbeing Perks through SpringHealth, OneMedical, PerkSpot, and SoFi