Senior Marketing Manager

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October 3

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Emerging Travel Group

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eCommerce • B2B • Travel

Emerging Travel Group is a leading provider of advanced online booking platforms tailored for individual travelers, travel agents, and corporate clients. They empower hoteliers to enhance visibility and attract a wider customer base through their comprehensive travel solutions, which include over 2. 9 million accommodations, flights, transfers, and car rentals across 190 source markets. With a focus on technology excellence, Emerging Travel Group serves a vast network of travel agencies and corporate clients, enabling seamless travel management and collaboration in the dynamic travel industry.

1001 - 5000 employees

Founded 2010

🛍️ eCommerce

🤝 B2B

📋 Description

• Develop and execute regional marketing strategies tailored to hotelier audiences across different international markets. • Lead market research efforts to understand competitive dynamics, hotelier pain points, and growth opportunities through surveys, interviews, and analytics. • Collaborate with cross-functional teams (product, sales, UX, customer success) to shape the roadmap and improve product adoption. • Own messaging and positioning frameworks that articulate the value of ETG’s Extranet platform to hoteliers globally. • Drive campaign development for new feature launches, engagement programs, and seasonal initiatives. • Define performance metrics for awareness, conversion, and usage; analyze results to optimize future campaigns. • Oversee the creation of marketing assets designed to inform and convert hotelier audiences, including brochures, presentations, onboarding kits, and video explainers. • Build and maintain a structured content calendar aligned with regional priorities and commercial goals. • Ensure localization and cultural relevance of messaging for key target markets.

🎯 Requirements

• 3+ years of experience in brand or B2B marketing, preferably in the hospitality tech, travel, or SaaS space. • Proven success in managing international campaigns with cross-market adaptability. • Solid understanding of hotel distribution, property onboarding journeys, and hotelier communication best practices. • Proficiency in market research techniques and data-driven decision making (SQL is a plus). • Strong project management and multitasking skills; ability to operate independently and with flexibility. • Exceptional communication skills — capable of crafting clear, engaging, and persuasive messaging for diverse audiences. • Fluent English required; additional languages a strong asset.

🏖️ Benefits

• Flexible schedules and opportunity to work remotely • Ambitious and supportive team who love what they do, appreciate each other, and grow together • Internal programs for adaptation and training, development of soft skills, and leadership abilities • Partial compensation for participating in external training and conferences • Corporate English school: Group and individual lessons, speaking clubs with colleagues from all over the world • Corporate prices on hotels and travel services • MyTime Day Off - an extra non-working day without loss of compensation