Demand Gen Marketing Lead

🕒 February 26

🏄 California – Remote

🏄 California – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

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EngFlow

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2020

☁️ SaaS

🤝 B2B

🏢 Enterprise

💰 $18M Series A - EngFlow on 2022-11

SaaS • B2B • Enterprise

EngFlow is a company that provides a cloud-native build acceleration platform for software development teams. It offers remote execution, remote caching, CI runners, build/test UIs, and tooling for Bazel migration and optimization to make large builds and tests faster and more efficient. EngFlow works as a scalable, deployable (on-prem or cloud) SaaS solution targeted at engineering teams in enterprises and marketplaces to reduce build times, improve developer productivity, and support complex build systems and CI integrations.

📋 Description

• Own and execute campaigns that include: paid digital, email, webinars, SEO, virtual events, and more. • Develop and implement lifecycle marketing tactics and programs to engage prospects throughout their journey on our website and other platforms. • Drive new business meetings from Marketing efforts with a focus on MQLs. • Report on overall ROI of lead generation activities and engagement metrics. • Partner with EngFlow product marketing to ensure the best message is being delivered. • Contribute to strategic messaging campaigns. • Analyze campaign performance via Google analytics and/or new tools to inform strategy. • Test and optimize marketing tactics for customer acquisition. • Partner with EngFlow engineers to help us better broadcast EngFlow’s technical blogs. • Source and evaluate marketing tools and platforms for varying needs. • Partner with the Product Marketing team to analyze and improve marketing collateral and messaging. • Coordinate with the Field Marketing team on invites and follow ups to events and other leads. • Work closely with Senior Management and Sales teams to support product and sales growth.

🎯 Requirements

• 5+ years in marketing for a SaaS or Tech startup with a proven track record and concrete examples of past successes. • Proficient in Google Analytics, SEO, social, paid and unpaid search strategies. • Strong understanding of performance analytics across the customer funnel. • Successful lead generation and customer acquisition track record. • Effective cross-functional collaboration with sales, product marketing, and engineering teams. Excellent communication skills. • Excellent project management experience. • Positive attitude, empathy, and high energy. • Experience with or knowledge of build systems, Bazel, or DevOps is a plus.

🏖️ Benefits

• Comprehensive medical, dental, vision benefits • 401k bonus • Parental leave • Generous vacation • Fun virtual team events such as tastings, monthly team games, and escape the room among other fun events.