Product Marketing Manager

🕒 5 days ago

🥔 Idaho, Kansas, +1 more states – Remote

🥔 Idaho – Remote 🌪️ Kansas – Remote 🗿 South Dakota – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

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Ensora Health

WebsiteLinkedInAll Job Openings

201 - 500 employees

☁️ SaaS

🤝 B2B

🤖 Artificial Intelligence

SaaS • B2B • Artificial Intelligence

Ensora Health is a healthcare software company that builds EHR and practice management (PMS) solutions—most notably TheraNest for mental and behavioral health and Fusion for physical/occupational/speech rehab therapy. Their cloud-based platform includes add-ons for revenue cycle management, payments, telehealth, eRx, clearinghouse services, and AI-powered documentation tools (AI Session Assistant) to reduce clinician administrative burden. Ensora serves solo and group therapy practices and rehab clinics, focusing on simplifying scheduling, billing, documentation, and workflows to improve efficiency and patient care.

📋 Description

• Support the development and execution of product marketing strategy, positioning, and messaging for assigned products and services, leveraging AI and analytics to inform decisions. • Partner with Product, Sales, Marketing, and Customer‑facing teams to align messaging with customer needs, market trends, and business objectives. • Contribute to the creation of value propositions, messaging frameworks, and competitive differentiation, using AI‑assisted research and synthesis where appropriate. • Assist with the development of customer‑facing content—including website copy, landing pages, in‑app messaging, and product communications—using AI tools to increase efficiency, consistency, and quality. • Support Sales and Customer‑facing teams by creating enablement materials, training content, and buyer insights, incorporating AI‑driven analysis of customer behavior and feedback. • Participate in planning and execution of marketing initiatives such as campaigns, webinars, product updates, and launches, experimenting with AI to optimize reach and engagement. • Analyze market data, customer feedback, and product performance using both traditional methods and AI‑enabled insights to surface recommendations. • Collaborate cross‑functionally to support coordinated, scalable, and data‑informed product launches.

🎯 Requirements

• Experience with Revenue Cycle Management (RCM) and Payments is required. • Bachelor’s degree or equivalent practical experience. • 3+ years of experience in product marketing, product management, or a related role. • Experience supporting SaaS or technology‑driven products, ideally within AI‑enabled platforms. • Experience contributing to go‑to‑market initiatives or product launches. • Demonstrated ability to use AI tools to enhance research, content development, analysis, or workflow efficiency. • Experience developing messaging, sales enablement materials, or customer‑facing content. • Strong analytical skills with the ability to interpret data and translate insights into action. • Strong written and verbal communication skills. • Ability to manage multiple priorities in a fast‑paced, collaborative environment.

🏖️ Benefits

• Health insurance • Professional development opportunities • Remote work options