Senior CRM Manager

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🕒 March 17

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Envato

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2006

🛍️ eCommerce

📱 Media

☁️ SaaS

eCommerce • Media • SaaS

Envato is a leading global community for creative assets and tools, offering a vast range of resources for digital creators, including stock videos, audio, photos, graphics, templates, and more. The platform provides unlimited downloads of high-quality assets through a simple subscription model, making it a popular choice for designers, video producers, and marketers. Envato also integrates AI technologies, enabling users to generate images and icons using AI tools and plugins for platforms like Figma, Canva, and Premiere Pro. With lifetime commercial licenses and resources sourced from global artists, Envato serves as a comprehensive solution for individuals and businesses looking to enhance their creative projects.

📋 Description

• Lead, coach and develop a team of CRM specialists, fostering high performance, accountability and collaboration • Own and manage the email marketing calendar, ensuring alignment with brand, product and business priorities • Define and execute a data-driven CRM and lifecycle strategies to improve customer acquisition, activation and retention • Design and optimise customer segmentation frameworks to deliver targeted, personalised communications • Oversee the strategy, execution and continuous optimisation of CRM campaigns across the customer lifecycle • Continually evolve existing CRM processes to improve efficiency, scalability and impact • Champion the use of AI, automation and emerging technologies to enhance personalisation, experimentation and operational effectiveness • Leverage Iterable and other CRM technologies to build scalable, automated and technically robust lifecycle programs • Analyse campaign performance and customer data to generate insights and drive continuous improvement • Partner closely with Research to understand customer behaviour, motivations and drivers of engagement • Collaborate with Brand to ensure messaging, tone of voice and creative execution align with Envato’s brand standards • Work cross-functionally with Marketing, Product, Tech and Customer Success to align CRM initiatives with broader business goals • Ensure best practice in email marketing, including deliverability, compliance, testing and optimisation frameworks • Contribute to broader marketing strategy discussions and planning as a senior member of the Marketing division

🎯 Requirements

• Minimum of 8 years experience in CRM and lifecycle marketing, with a strong focus on email marketing • Demonstrated experience leading and developing high-performing teams with strong attention to detail • Deep understanding of email marketing best practices, including segmentation, automation, testing and optimisation • Hands-on experience with Iterable or similar marketing automation platforms, with strong technical aptitude across CRM systems • Strong analytical skills with the ability to translate data into actionable insights • Excellent copywriting and editing skills, with the ability to craft compelling, customer-focused messaging • Strong stakeholder management skills, with experience partnering across Marketing, Product and Customer Success • Demonstrated experience leveraging AI and automation to improve CRM performance, scalability and personalisation • Proven ability to review and optimise existing processes, identifying opportunities for innovation and continuous improvement • Strong understanding of data privacy and marketing compliance regulations, including the SPAM Act and GDPR etc

🏖️ Benefits

• Flexible Working: remote-first across Australia or New Zealand with flexibility for you to manage work and life as you need • Work from Anywhere: apply to work in another location for up to 3 months per calendar year. • Connection Budget: an annual budget to connect with the team IRL where and when possible. • Learning Budget: study leave and an annual budget for you to put towards your learning and development. • Home Office Allowance: a contribution towards your set-up and a monthly allowance to support work from home costs. • Wellbeing: access to a holistic assistance program that provides support in many areas of life and health. • Volunteer Leave: 2 days per calendar year to volunteer and give back to the community. • Parental Leave:20 weeks paid primary carer leave, and 6 weeks paid secondary carers leave.