Director of Sales

Job not on LinkedIn

🕒 March 20

⛰️ Colorado – Remote

⛰️ Colorado – Remote

💵 $240k - $280k / year

⏰ Full Time

🔴 Lead

🤑 Sales

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EQL

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2019

☁️ SaaS

🛍️ eCommerce

🤝 B2B

SaaS • eCommerce • B2B

EQL is a commerce platform that helps brands and retailers run high-demand, limited-edition product launches fairly and reliably. The company provides SaaS tools — including a Shopify app, bot mitigation, automated allocation/lottery workflows, transaction handling, and real-time launch analytics — to prevent bots and fraud, improve fan experience, and maximize revenue from drops. EQL positions itself as a B2B partner for brands and retailers looking to scale exclusive launches while protecting customer fairness and operational reliability.

📋 Description

• Personally participate in day-to-day sales activities, motions, and initiatives including account-based sales campaigns to win deals. • Own a selective personal quota, concentrating on a limited portfolio of high-impact, strategic new business and expansion deals where executive engagement is critical. • Work closely in partnership with Customer Success & Marketing across campaigns and integrated work that aligns to GTM priorities. • Model strong deal strategy, value-based selling, and disciplined execution to set the standard for sales excellence for the sales team. • Increase deal volume and improve win rates through rigorous pipeline management, accurate forecasting, and structured deal reviews that sharpen commercial thinking. • Coach sales staff consistently, set clear performance expectations, and create individualized growth plans to meet business goals and long-term career progression. • Establish a culture of accountability and continuous improvement, celebrating excellence and promoting resilience and ownership. • Strengthen team capability and bench depth through effective hiring, onboarding, enablement initiatives, succession planning, and close partnership with Sales Ops, Enablement, and HR. • Work closely with cross-functional stakeholders, including Finance and GTM Ops to forecast revenue accurately and consistently, proactively identifying upside and risk through a combination of data-driven insight and commercial judgment, and providing clear, actionable visibility to executive leadership. • Ensure the sales engine maintains healthy pipeline coverage, strong conversion rates, and efficient cycles. • Use field insights to proactively identify trends, opportunities, and risks that impact the broader sales strategy. • Collaborate with GTM Ops to continuously evolve team practices and processes as the needs of the team and business change. • Translate GTM plays into high-quality sales activity across priority ICP accounts in coordination with Marketing. • Represent the voice of Sales in feedback loops, ensuring insights from the field are heard and made actionable for Product and Operations. • Partner with Customer Success to improve the post-sale handoff and identify future expansion opportunities.

🎯 Requirements

• Extensive B2B start-up / tech / SaaS sales management experience, with meaningful time as a quota-carrying seller. • Proven experience operating in a player-coach role, owning a personal quota while supporting other sellers. • Track record of closing commercially complex, high-impact deals in early-stage or growth environments. • Success in selling an evolving product-set, with a focus on translating field insights into product requirements to help accelerate product-market fit. • A track record of implementing practical sales practices & processes that drive results without adding unnecessary structure or friction. • Experience selling into retail, ecommerce, consumer brands, or adjacent categories. • Hands-on experience with modern sales tooling; including CRM, sequencing, enrichment and other AI-forward produc ts.

🏖️ Benefits

• We provide equity in EQL - we want our team to have skin in the game and to be as invested as we are in EQL’s success. • We provide competitive compensation which sits around $240-280k OTE for this position. • We provide a flexible work environment because we understand that everyone works differently and want to support our team to be their best. • We provide generous time off above and beyond what we are required to because we know that well-rested people make better decisions and are more engaged - when you thrive we thrive. • When you want to collaborate in person with other humans, we have a workplace that welcomes the whole team including their furry friends. • At EQL, diversity, equity, and inclusion are core to how we operate and grow. We’re committed to building a workforce that values and supports every individual.