Escalon Services, Inc.
Finance • HR Tech • Insurance
Escalon Services, LLC is a comprehensive business services provider offering a full spectrum of essential back-office operations such as accounting, bookkeeping, taxes, insurance, payroll, benefits, and recruiting. Serving over 5,000 clients, Escalon aims to be an integral part of growing businesses by taking care of their essential business services, thus allowing them to focus on growth and development. Escalon excels in optimizing financial operations, enhancing human resources functions, and managing business risks with their experienced team, tailored solutions, and strategic partnerships that foster trust and business efficiency. Escalon is recommended highly by its clients for its responsiveness, expertise, and ability to help businesses scale effectively.
Head of Marketing Innovation – AI Strategy
November 6
Escalon Services, Inc.
Finance • HR Tech • Insurance
Escalon Services, LLC is a comprehensive business services provider offering a full spectrum of essential back-office operations such as accounting, bookkeeping, taxes, insurance, payroll, benefits, and recruiting. Serving over 5,000 clients, Escalon aims to be an integral part of growing businesses by taking care of their essential business services, thus allowing them to focus on growth and development. Escalon excels in optimizing financial operations, enhancing human resources functions, and managing business risks with their experienced team, tailored solutions, and strategic partnerships that foster trust and business efficiency. Escalon is recommended highly by its clients for its responsiveness, expertise, and ability to help businesses scale effectively.
📋 Description
• Define and lead Escalon’s marketing vision, embedding data, analytics, and AI-informed insights into every touchpoint. • Build and lead Escalon’s marketing strategy from the ground up, with a focus on creating scalable programs that address multiple growth channels; • Identify and implement innovative marketing technologies to improve personalization, customer insights, and ROI; • Design and test go-to-market strategies across three primary new business growth areas: acquiring new startups and early-stage businesses with no structured back office, companies that insource with employees, and converting clients from competitors; • Design and test go-to-market strategies for upsell and cross sell of additional services to current Escalon clients. • Unify Escalon’s brand voice and ensure consistency across digital, social, and client-facing platforms. • Establish a clear, differentiated brand narrative that reflects Escalon’s value proposition and tone of voice while also resolving existing conflicting messages. • Partner with the CEO and executive leadership to align marketing objectives with business growth and revenue targets. • Leverage advanced AI technologies and marketing analytics, automation, and MarTech tools to increase ROI and performance. • Develop predictive and data-informed models to optimize demand generation, CAC, and LTV. • Drive the development and execution of integrated digital campaigns (SEO, SEM, social, email, programmatic, content, etc.); • Optimize customer journeys and digital touchpoints using AI-enabled tools; • Design and publish marketing performance dashboards and communicate insights to stakeholders. • Lead, mentor, and evolve a small but growing team of internal and contract marketing professionals. • Collaborate cross-functionally with Sales, Product, Data, and Operations teams to drive an integrated go-to-market motion. • Build relationships with key external partners, agencies, and technology vendors; provide clear direction to current contractors, ensuring alignment, prioritization, and accountability. • Champion a best-in-class candidate and customer experience across all Escalon touchpoints.
🎯 Requirements
• 12+ years of B2B Marketing experience, ideally in SaaS, FinTech, or technology-enabled services. • Bachelor's degree in related field • Strong expertise in product marketing, brand strategy, and demand generation. • Experience building a B2B marketing function and/or strategy from very early stages; not inheriting and optimizing existing systems; • Experience targeting SMB clients, ideally in the software/tech industry; • Deep understanding of analytics and MarTech tools. Demonstrated ability to lead both strategic vision and hands-on execution. Must be ambitious, competitive, a driven, but a humble and hands-on team player; • A track record of building and developing high-performing, effective programs and teams; • Executive-level communication and presentation skills
🏖️ Benefits
• Medical, Dental and Vision options • Life and Disability • STD/LTD • 9 Paid holidays each year • Flexible PTO • 401K Retirement Plan • Incentive compensation
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