Head of Shopper Marketing

Job not on LinkedIn

🔥 1 minute ago

🇩🇪 Germany – Remote

⏰ Full Time

🔴 Lead

🎡 Marketing

👻 Ghost score 25%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Just posted.
• Jobs at this company usually fill in 44 days.
• No salary listed.

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ESN

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2004

🍽️ Food & Beverage

🏥 Healthcare

🛍️ eCommerce

Food & Beverage • Healthcare • eCommerce

ESN is a German sports-nutrition and supplement brand operated by Fitmart GmbH & Co. KG that sells protein powders, vitamins, performance supplements, bars/snacks, and fitness apparel through an online shop. The site emphasizes muscle building, recovery, hydration and general fitness performance, offers promotions, subscription/newsletter marketing, and direct-to-consumer e-commerce features (localized shipping, payment options, and an outlet).

📋 Description

• Develop the B2B shopper marketing strategy and scalable standards for multiple markets, including Perfect Store and activation toolkits • Translate shopper and customer data insights into concepts that increase preference, visibility and sell-out • Design and deliver integrated point-of-sale campaigns and retail media initiatives • Own rollout at the point of sale in Germany and other European markets • Enable Sales and Field Sales with clear briefings • Define KPIs for POS and retail media, evaluate activations and continuously develop the playbook • Lead and develop the team as line manager • Manage agencies, display partners and media service providers • Leverage synergies across markets • Collaborate with Brand, Sales, Category Management, Revenue Growth Management, Commercial Planning and Operations • Report to the VP Commercial Excellence & Activation

🎯 Requirements

• Several years of experience in shopper, trade or retail marketing, ideally in FMCG (grocery and drugstore channels) • Previous team leadership experience, ideally across locations or markets • Understanding of the buying logic of professional retail and how to win over decision-makers at the point of sale • Experience with cross-channel campaigns, POS concepts and retail media strategies • Analytical and data-driven approach • Ability to steer projects across functions and countries • Clear, persuasive and purposeful communication skills • Business-fluent German and English • Willingness to travel occasionally, mainly to Hamburg and for market visits across Europe

🏖️ Benefits

• Flexible working hours and remote work options • Attractive employee discounts • Subsidy for the E-gym Wellpass • Workation • Corporate benefits • 28 days vacation/year • Ongoing opportunities for professional growth and responsibility • Diverse and inclusive culture

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