Marketing Manager

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ESN

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2004

🛍️ eCommerce

🧘 Wellness

eCommerce • Wellness

ESN is a German sports-nutrition and supplement brand operated by Fitmart GmbH & Co. KG that sells protein powders, vitamins, performance supplements, bars/snacks, and fitness apparel through an online shop. The site emphasizes muscle building, recovery, hydration and general fitness performance, offers promotions, subscription/newsletter marketing, and direct-to-consumer e-commerce features (localized shipping, payment options, and an outlet).

📋 Description

• Develop and execute the Italian brand and marketing strategy by aligning global direction with local consumer insights • Define the marketing activation calendar and lead the planning and execution of 360° campaigns across all relevant channels • Help define the local product portfolio focus based on market needs and opportunities • Lead integrated brand campaigns by briefing assets that are brand-compliant and tailored to the Italian audience • Manage agencies to ensure timely, high-quality campaign execution • Track key brand metrics (awareness, equity, engagement) and campaign performance to drive continuous improvement • Collaborate cross-functionally to deliver a consistent and engaging brand experience across all D2C and retail channels • Lead retail media and shopper marketing initiatives with key Italian retailers to ensure strong brand presence online and in-store • Act as the brand guardian for Italy, ensuring consistency in tone, messaging, and visual identity • Partner with local Commercial teams and other stakeholders to align marketing with market goals • Monitor competitors, trends, and new market opportunities and derive actionable plan

🎯 Requirements

• 4–6 years of experience as a Brand or Marketing Manager in consumer goods within FMCG, responsible for 50m+ revenue • Strong expertise in brand building and integrated campaigns including mass media, influencers, and retail media within the Italian market • Hands-on experience in D2C environments, social media (Meta, TikTok), retail media, and shopper marketing • Ability to build impactful and consistent digital consumer journeys • Strong hands-on project management and cross-functional collaboration skills • Strategic, creative, and data-driven mindset with confidence in using digital marketing tools • Fluent in English and Italian (both written and spoken).

🏖️ Benefits

• Flexible working hours and remote work options • Workation • 28 days vacation/year • Attractive employee discounts