Creative Lead, Copy, TV & Video

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August 15

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Ethos

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Insurance

Ethos is a life insurance provider offering a fast and convenient way for customers to apply for and receive life insurance coverage. Specializing in no-medical-exam policies, Ethos allows individuals to secure life insurance quickly, with coverage options ranging from term life for various durations to guaranteed whole life policies. The company emphasizes ease of use, providing online tools such as coverage calculators and educational resources, as well as customer and agent support. Ethos also offers additional benefits like estate planning aids as part of its insurance packages.

201 - 500 employees

📋 Description

• Lead the conceptual development and execution of video and TV campaigns, including scripts for :15 and :30 second spots • Craft engaging and effective scripts for various video platforms, including YouTube, OTT, and paid social • Develop scripts for user-generated content (UGC) and talking points for influencer and podcast host collaborations • Collaborate with our internal creative team and external agencies to bring ideas to life, from initial concept to final production • Opportunity to stretch your creative muscles across other channels as needed, including email marketing and paid social • Understand consumer research and pain points to write compelling, persuasive copy with clear CTAs to drive conversion • Collaborate with cross-functional partners to ensure a consistent and cohesive brand voice across all consumer touch points • Review performance data to understand what's working and what isn't, and use those insights to optimize future creativity

🎯 Requirements

• 5-10 years of experience as a Copywriter, with significant time spent writing for video and TV • A portfolio that demonstrates a strong command of direct response (DR) principles, in addition to brand-focused work • Experience working in a fintech or similar industry (e.g., SaaS, subscription-based services, non-physical products) is a huge plus • Proven ability to write compelling, punchy copy that captivates audiences in short-form video • A collaborative spirit and the ability to thrive in a fast-paced environment • Excellent communication and presentation skills, with the ability to articulate your creative vision to stakeholders • Familiarity with the TV production process, including experience on set and working with directors, producers, and editors

🏖️ Benefits

• See Ethos Life US benefits page for details • Equal opportunity employer with inclusive culture