Senior Paid Social Creative Strategist

August 27

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

💵 $114k - $203k / year

⏰ Full Time

🟠 Senior

🎨 Creative Strategist

🦅 H1B Visa Sponsor

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Ethos

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Insurance

Ethos is a life insurance provider offering a fast and convenient way for customers to apply for and receive life insurance coverage. Specializing in no-medical-exam policies, Ethos allows individuals to secure life insurance quickly, with coverage options ranging from term life for various durations to guaranteed whole life policies. The company emphasizes ease of use, providing online tools such as coverage calculators and educational resources, as well as customer and agent support. Ethos also offers additional benefits like estate planning aids as part of its insurance packages.

201 - 500 employees

📋 Description

• Ethos: make getting life insurance easier, faster and better using technology and predictive analytics • Shape the roadmap and build a robust pipeline of performance creative for paid social across Instagram, Facebook, TikTok, and X • Stay on top of trends and competitor strategies to identify breakout formats or platforms • Conduct deep consumer research to translate audience insights into powerful ad messaging and value propositions • Review all creative assets (copy and design) for message clarity, strategic alignment, and adherence to direct response best practices • Provide clear, actionable feedback to the creative team and collaborate with media buying and growth teams to analyze ad performance • Be detail-oriented and capable of meeting tight deadlines in a fast-paced environment

🎯 Requirements

• 5-10 years of experience as a Paid Social Creative Strategist or in a similar performance creative role, with a strong focus on direct-to-consumer (DTC) brands • Proven experience working for brands with non-physical products, such as in the fintech space • Deep knowledge of direct response (DR) best practices and a track record of creating high-performing ad creative • A strong portfolio demonstrating a strategic approach to paid social advertising and a keen understanding of what drives conversions • An innate curiosity for social media trends and a proactive approach to sourcing competitive inspiration • Exceptional communication skills with the ability to articulate strategic rationale and provide constructive feedback to a creative team • Proficiency in leveraging performance data to inform and optimize creative decisions

🏖️ Benefits

• You can find further details of our US benefits at https://www.ethoslife.com/careers/