Senior Marketing Manager

🔥 3 hours ago

⛰️ Colorado – Remote

⛰️ Colorado – Remote

💵 $120k - $140k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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EverCommerce

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

☁️ SaaS

🤝 B2B

📣 Marketing

💰 Private equity on 2019-08

SaaS • B2B • Marketing

EverCommerce is a provider of industry-tailored software that powers the service economy. It builds SaaS products to digitally transform daily operations for service professionals, including business management, electronic billing and mobile payments, omni-channel marketing, and customer engagement tools. EverCommerce focuses on verticalized solutions—not mass-market software—designed to modernize operations, marketing, and customer interactions for businesses that provide services.

📋 Description

• Own and execute the multi-channel acquisition strategy to consistently hit monthly MQL, SAL, SQL and Closed Wons targets across paid digital, organic/SEO, events, partner channels, and BDR ‘air cover’ • Build and optimize conversion-focused landing pages on HubSpot and WordPress for paid media campaigns, industry verticals, and event follow-up • Manage paid search campaigns and scale efficiently; lead evaluation and expansion into paid social and other digital channels when cost-per-SAL justifies investment • Drive AEO/SEO strategy in partnership with content and web development teams to build organic search presence and reduce reliance on paid acquisition • Build and maintain a structured testing cadence across landing pages, paid media creative, email subject lines, CTAs, and messaging to continuously improve conversion rates • Deliver weekly channel-level performance reports and monthly/quarterly funnel analysis (so what’ narratives) for marketing leadership and cross-functional stakeholders • Own the phased GTM launch of Outbound Voice, ZyraTalk’s flagship new capability, including messaging development, asset creation, webinar execution, landing pages, and sales enablement materials • Develop business use case narratives that position ZyraTalk (inbound + outbound + EverPro ecosystem) as a differentiated operational revenue engine • Partner with PMM to evolve competitive positioning as the market (ServiceTitan Marketing Pro, HouseCall Pro AI Team, Avooca) continues to intensify • Own and improve ZyraTalk’s marketing tech stack, in partnership with Marketing Ops, including HubSpot CRM/MAP configuration, lead capture, email deliverability, funnel stage alignment, UTM attribution, and data hygiene • Manage and continuously improve BAU programs: TOFU lead cadences, event lead intake processes, and BDR-to-marketing feedback loops • Build dashboards and reporting structures that give clear, real-time visibility into SAL contribution by channel, CAC, SAL-to-close rates, and MRR pipeline • Partner with Marketing Ops, BizOps, and Sales to resolve tech stack issues that are blocking pipeline visibility and accurate performance reporting • Launch & manage ZyraTalk’s customer engagement programs to drive product stickiness and reduce churn • Build and execute a 3–6 month evergreen customer onboarding cadence in partnership with Product and CX to drive best in class activation rates and reduce early churn • Develop cross-sell campaigns targeting existing ZyraTalk customers for new capabilities (outbound voice) and adjacent EverPro products • Manage cross-sell motions into EverPro’s back book to contribute to cross-sell MRR targets in partnership with Account Managers and BDRs

🎯 Requirements

• 7+ years of experience in growth marketing or demand generation, ideally within a SaaS or PLG-oriented organization • Demonstrated success driving self-service and/or sales-assisted pipeline, not just MQLs. You are accountable for revenue outcomes, not just top-of-funnel volume • Hands-on experience building and optimizing paid search campaigns; working knowledge of paid social, SEO/AEO, and conversion rate optimization • Proficiency with HubSpot (or equivalent MAP) including email deliverability, lifecycle automation, lead scoring, and attribution setup • Strong analytical fluency - you can build a funnel analysis from raw data, identify conversion breakdowns by channel, and translate findings into a prioritized action plan • Proven ability to develop GTM campaigns for new product features: messaging, asset creation, channel activation, and performance measurement • Experience managing and enabling event marketing programs, trade shows, partner events, and webinars - with clear lead capture and follow-up processes • Ability to operate cross-functionally with Sales, BDRs, Product, and Marketing Ops as an individual contributor, influencing without authority and coordinating across shared resources • Strong written communication skills - you can write a compelling campaign brief, a tight positioning statement, and a clear stakeholder update.

🏖️ Benefits

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid • Continued investment in your professional development • Day 1 access to a robust health and wellness benefits package, including an annual wellness stipend. • 401k with up to a 4% match and immediate vesting • Flexible and generous (FTO) time-off • Employee Stock Purchase Program