B2B Demand Generation Marketing Manager

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evoila

WebsiteLinkedInAll Job Openings

201 - 500 employees

Cloud Computing • Consulting • IT Services

evoila is a company specializing in managed services and consulting for cloud environments, data center security, and custom software development. The company provides tailored IT solutions including cloud and network management, software development, and data infrastructure services. evoila partners with major technology providers like AWS, Microsoft Azure, and VMware to offer services such as cloud migrations, cost optimization, and network virtualization. With certifications like ISO/IEC 27001 and compliance with industry standards, evoila emphasizes strong information security and risk management in their offerings. They are committed to providing individualized service, adapting current technology trends to fit unique business needs, with a focus on agility and high performance.

📋 Description

• You develop our campaigns from the initial idea through to analysis, optimizing the entire funnel — from awareness to a clean handover to Sales. • You will work primarily with HubSpot: building landing pages, forms and nurture tracks, maintaining lead scoring, testing variants and keeping an overview through reporting. • You manage LinkedIn Ads and Google Ads/SEA together with an external agency. You will also grow LinkedIn — both organically and via paid channels — into an important lead source. • Together with the content team you develop compelling assets: whitepapers, case studies, blog posts. Through account-based marketing and targeted segmentation, you deliver them to your ideal customers. • AI tools handle routine tasks for you — for variants, data enrichment and reporting. Using intent data such as SalesViewer, you identify early which companies are interested and turn website visitors into real leads. • You maintain constant communication with Sales — leads are handed over cleanly and feedback flows back into campaigns. • At the start, you and the team will jointly define what counts as a qualified lead for you.

🎯 Requirements

• 3 to 5 years of B2B marketing experience with a clear demand or campaign focus • Practical HubSpot experience (CRM & Marketing Automation): you build campaigns, workflows and reports yourself. • Proven track record in lead generation with B2B demand campaigns that have demonstrably contributed pipeline. • Experience with performance and paid marketing (LinkedIn Ads, Google Ads/SEA) and a sense for budget and conversion. • Experience in funnel and conversion optimization (CRO). • AI tools are part of your everyday work — you use them to work faster and better. • Data-driven approach: you read KPIs, draw conclusions and iterate. • GDPR and competition law (UWG) awareness in demand marketing. • Very good German and good English. • Ideally from an IT, cloud or SaaS background. • Experience with Account-Based Marketing (ABM) and segmentation. • Experience with first-party intent tools (SalesViewer, Leadfeeder/Dealfront) or B2B data enrichment (e.g. Cognism). • Use of automation (e.g. n8n) and LLM APIs for marketing ops. • Familiarity with Power BI or a comparable BI tool for reporting. • Experience with partner or co-marketing.

🏖️ Benefits

• Flexible working hours • Modern workplace • Mobile office • Team events • Corporate benefits program • Intensive onboarding and regular professional development are a matter of course for us