Product Marketing Principal

October 22

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

🗽 New York – Remote

Although this job is listed in New York, this company may be open to hiring remote in other states.

+4 more states

🏄 California – Remote 🗽 New York – Remote 🦀 Maryland – Remote 🔔 Pennsylvania – Remote ⚓ Rhode Island – Remote ☕ Washington – Remote

💵 $155.1k - $202.4k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

🦅 H1B Visa Sponsor

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Evolve

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Travel • Hospitality • Marketplace

Evolve is a vacation rental company that provides a seamless booking experience for travelers seeking private, professionally-cleaned rental homes. With a focus on hospitality, they offer 24/7 guest support and guarantee the best rates on vacation rentals. Evolve also ensures customer satisfaction with a 'Rest Easy' promise, addressing any issues that may arise. The company offers a wide variety of rental properties, including homes with specific features like pools, pet-friendliness, and proximity to popular destinations such as ski slopes and beaches. Evolve also supports the community through its Building Hospitality program and provides services for homeowners to start, manage, and grow their rental businesses.

1001 - 5000 employees

🏪 Marketplace

📋 Description

• Own the product story: Define how our products are positioned, messaged, and understood internally and externally, ensuring every launch connects to a clear and compelling value narrative for the target audience. • Lead go-to-market strategy end to end, setting launch objectives, defining and measuring success metrics and orchestrating cross-functional execution across Product, Marketing, Commercial Strategy, Support, and Enablement. • Build scalable launch frameworks and playbooks to ensure every release is consistent, orchestrated, and measurable. • Partner with Product, Demand Generation, and creative to bring launches to market with impact–connecting narrative, channels, and timing to maximize adoption and engagement. • Establish the product marketing discipline, creating the business rhythms and feedback loops that aligns teams with clarity across the organization. • Act as the strategic bridge between product innovation, business impact and customer experience, driving measurable lifts in activation, retention, and satisfaction while reducing low points across the owner journey. • Refresh positioning and value proposition to better reflect our professional, multi-product offering and improved technology platform. • Equip every Evolver with the clarity, narratives, and tools to communicate our value consistently and confidently across every customer touchpoint to drive adoption and deepen our partnership with customers. • Translate insights into impact, use adoption data, owner feedback, market signals and competitor analysis to refine messaging, prioritize opportunities, and inform product strategy.

🎯 Requirements

• 8+ years of product marketing or related experience in B2C or tech-enabled services; ideally within travel, hospitality, or SMB-focused industries. • Proven experience owning positioning, messaging, and go-to-market strategy for multi-product or platform businesses, driving measurable gains in adoption, retention, and/or conversion. • A strong cross-functional operator with technical fluency across demand gen, content, enablement, and support — able to collaboratively develop integrated campaigns that deliver impact across awareness and adoption funnels. • Equally comfortable with quantitative and qualitative inputs; skilled at applying insights and data to evaluate performance, refine messaging, and proactively influence roadmap priorities. • Demonstrated success strengthening competitive differentiation and translating product features into tangible benefits that resonate with target audiences and drive engagement and conversion. • Comfortable operating with autonomy and accountability — able to navigate ambiguity, prioritize effectively, and create clarity for others. • Consistently curious, collaborative, and growth-minded. You elevate the work and people around you as you embody our customer-obsessed, high-performance culture.

🏖️ Benefits

• 16-18 weeks of paid parental leave for birthing parents and 10 weeks for non-birthing parents, plus infertility coverage. • Comprehensive medical, dental, and vision plans (100% employer-paid for individual enrollment), 10 free mental health visits, and pet insurance. • Generous PTO, RTO (for full-time exempt employees), sick leave, holidays, and a personal holiday to celebrate what matters most to you. • Annual Evolve travel credit after one year and discounts on stays at all Evolve properties. • World-class onboarding programs, learning, and development resources to help you grow your impact. • Employee Resource Groups celebrating our diverse communities at Evolve.