Lifecycle Marketing Automation

Job not on LinkedIn

🔥 0 minutes ago

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

EX Squared

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2000

💼 Consulting

🤖 Artificial Intelligence

🤝 B2B

Consulting • Artificial Intelligence • B2B

EX Squared is a digital product and experience consultancy that helps enterprises move AI and digital initiatives from ambition into production. Since 2001 the firm has delivered strategy, UX/UI and multi-channel digital experiences plus engineering and IT infrastructure work, and specializes in GenAI, machine learning, computer vision, and NLP. EX Squared is a certified Optimizely and Sitecore partner and focuses on building enterprise-scale digital products and advanced AI-driven solutions for large B2B clients.

📋 Description

• Architect, build, QA, launch, and optimize automated customer lifecycle flows directly in Klaviyo • Translate business requirements into scalable automated journeys using event-based triggers, profile properties, flow filters, conditional splits, timing logic, suppression rules, and exit conditions • Build personalized, multi-path customer journeys based on lifecycle stage, purchase behavior, engagement, subscription status, and other customer attributes • Develop and optimize lifecycle programs across onboarding, post-purchase, retention, renewal, churn prevention, win-back, cross-sell, upsell, and re-engagement • Build, test, and deploy email campaigns aligned with the broader customer lifecycle strategy • Diagnose existing flows and identify opportunities to improve journey architecture, personalization, engagement, conversion, retention, and revenue • Own flow and campaign QA, including audience eligibility, logic validation, personalization, links, tracking, rendering, and suppression criteria • Design and execute A/B tests across lifecycle journeys and use performance data to determine next steps and optimization opportunities • Monitor CRM and lifecycle metrics, including conversion, revenue, engagement, retention, and deliverability • Partner with CRM, Creative, Analytics, Product, and E-commerce teams to translate business objectives into executable customer journeys

🎯 Requirements

• 3+ years of hands-on experience in CRM, Lifecycle Marketing, Marketing Automation, or a closely related area • Strong hands-on experience building automated flows directly in Klaviyo • Ability to structure complex customer journeys using triggers, filters, conditional splits, timing, personalization, suppression logic, and exit conditions • Demonstrated ownership of automated lifecycle journeys from requirements and architecture through implementation, QA, launch, analysis, and optimization • Experience with DTC and e-commerce lifecycle marketing • Strong understanding of retention, churn prevention, repeat purchase, cross-selling, upselling, and customer lifetime value • Experience with behavioral segmentation and personalized customer journeys • Strong analytical mindset and ability to turn performance data into actionable optimization decisions • Experience with A/B testing and experimentation • Ability to clearly explain complex flow logic, technical decisions, and business rationale to different stakeholders • Advanced English (C1) • Nice to have: experience with subscription, membership, recurring-purchase, or retention-driven business models • Nice to have: experience with Braze, HubSpot, Salesforce Marketing Cloud, Mailchimp, ActiveCampaign, or similar CRM platforms • Nice to have: knowledge of email deliverability, CRM integrations, and customer data management • Nice to have: basic HTML/CSS knowledge for email editing • Nice to have: experience working with high-volume customer databases and fast-paced e-commerce environments

🏖️ Benefits

• 100% remote work from Latin America • Initial 6-month contract with the possibility of extension • Compensation in USD • Direct collaboration with a U.S.-based CRM and marketing team • Access to learning platforms and professional development opportunities • Collaborative, multicultural environment