CRM Marketing Specialist

🕒 March 25

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EXL

WebsiteLinkedInAll Job Openings

10,000+ employees

💰 $2M Venture Round on 2015-01

Choosing a digital partner is about more than capabilities — it’s about collaboration and character.

📋 Description

• Contribute across the full CRM marketing lifecycle - from marketing strategy and campaign planning through journey and campaign execution, performance measurement, and ongoing optimization. • Work collaboratively across Marketing and with key partners including Data & Analytics, MarTech, Product Marketing, Digital Media, and external agencies and vendors. • Drive product, contact and creative strategies to develop and implement large scale CRM campaigns optimized using machine learning, predictive modeling, and personalized content. • Manage and execute the marketing campaign process from initial request submission to deployment with a focus on outbound marketing channels (e.g., email, SMS, push). • Audience segmentation & execution • QA of touchpoints, personalization elements, any dynamic content, etc.. • Campaign build and deployment • Design and implement A/B and multivariate tests that yield continuous improvements to our fan strategies and lift conversion rates. • Optimize lifecycle CRM campaigns (e.g., onboarding, reactivation) using insights and analytics along with automation tools to increase fan LTV. • Extracting key insights and learnings for future optimization and template efficiency. • Collaborate with internal stakeholders, partners, and vendors to build the most effective campaign strategies to meet performance targets.

🎯 Requirements

• Bachelor’s degree with at least 3-5 years of similar or relevant work experience. • Experience with CRM tools (Epsilon PeopleCloud Messaging, Movable Ink, Attentive preferred). • Prior working knowledge of enterprise level marketing automation platforms (Adobe tools such as AEP, AJO, CJA, Campaign, Marketo, etc. strongly preferred but, others such as SFMC will be considered). • HTML editing and working knowledge required to be able to make edits to templates • Deep understanding of channel KPIs, A/B testing, metrics, and reporting. • Proficiency in Photoshop. • Ability to work independently and as a team player to find ways to uncover opportunities • Strong communication skills • Strong project and time management skills with high standards of accuracy and organization • Ability to keep up with a fast-paced production schedule that has a fluctuating level of workload throughout the calendar year. • Proven ability to collaborate & manage dependencies on other team members that are supporting the launch of a campaign • Passion for innovation and solving difficult challenges • Passion for sports is a plus

🏖️ Benefits

• Employees are required to work 40 hours per week. This role may require more than 40 hours per week and/or weekends