Senior Marketing Data Architect

🕒 6 days ago

🇺🇸 United States – Remote

💵 $100.6k - $174.5k / year

⏰ Full Time

🟠 Senior

🚰 Data Engineer

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Experian

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1996

🤖 Artificial Intelligence

🤝 B2B

☁️ SaaS

Artificial Intelligence • B2B • SaaS

Experian is a global leader in digital experience, technology, and transformation. They partner with recognized brands to enhance customer understanding, innovate product strategies, and implement agile technology solutions. With a focus on delivering superior customer experiences through AI, cloud architecture, and project management, Experian helps businesses streamline their operations and achieve their objectives effectively.

📋 Description

• Lead the integration of customer data across web analytics, CRM, marketing automation and related platforms. • Architect and manage the migration from Adobe Analytics to CJA, ensuring seamless data flow and reporting. • Collaborate with Adobe and team members to establish and improve our AEP foundation. • Build a marketing attribution model using AEP and CJA insights. • Guide communication between business and technical teams, translating requirements into data solutions. • Help develop data engineering pipelines to transform and analyze marketing and customer data. • Analyze web and marketing performance data to create applicable insights on customer behavior, campaign effectiveness, and conversion optimization. • Provide guidance on best practices for data governance, privacy, and tagging architecture. • Contribute to the creation of dashboards and reports using tools like Tableau, Power BI, and Alteryx.

🎯 Requirements

• 5+ years of experience in digital analytics, data architecture, or related fields. • Expertise with Adobe Analytics and Salesforce. • Experience in data engineering, including Extract, Transform, Load processes, data modeling, and pipeline development. • Hands-on skills with at least one of the following: Tableau, Power BI, or Alteryx. • Experience creating marketing attribution models and analyze customer journeys. • Experience with tag management solutions and data layer design. • Background in managing CDP implementations. • Familiarity with AEP and CJA

🏖️ Benefits

• Flexible Time Off: 15 Days • Core benefits including medical, dental, vision, and matching 401K • Flexible work environment, ability to work remote, hybrid or in-office • Flexible time off including volunteer time off, vacation, sick and 12-paid holidays