Head of Retail Marketing

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F11

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2014

🤝 B2B

☁️ SaaS

🛒 Retail

💰 $4.9M Debt Financing - Factor Eleven on 2022-03

B2B • SaaS • Retail

F11 is a drive-to-store digital advertising platform and SaaS provider for brick-and-mortar retailers and brands. The company delivers tools to plan and run local digital campaigns, build rich-media ads with its AdCreator, automate creative distribution, and target audiences contextually to drive store visits. F11 offers managed services and real-time campaign performance reporting while emphasizing privacy compliance and retailer-focused optimization.

📋 Description

• Own and drive the commercial growth agenda across existing retail setups, identifying growth levers, upsell opportunities, and potential for budget expansion. • Act as the primary point of contact for retail, sell-out, and Commercial Framework topics, both internally and with retail stakeholders. • Translate customer and commercial strategy into actionable retail initiatives, with a strong focus on migrating traditional offline/print activities into digital offerings. • Build strong retailer relationships through proactive account development, including regular customer visits and ongoing commercial dialogue. • Analyze KPIs, budgets, and performance trends to derive clear recommendations on optimization, rollout decisions, and commercial priorities. • Apply and clearly communicate Commercial Framework methodologies, including test logic, control group design, and uplift calculations, and confidently defend these approaches with commercial and controlling stakeholders. • Develop, implement, and maintain controlling frameworks to steer performance transparently, measure effectiveness, and support sound commercial decision-making. • Lead retail- and performance-related discussions with clients and internal stakeholders, presenting analyses, recommendations, and business cases in a clear and persuasive manner. • Work closely with C-level stakeholders and other senior decision-makers, presenting recommendations and commercial cases in a compelling and audience-appropriate way. • Partner closely with Sales, Marketing, Category Management, and Media experts to ensure retail logic guides strategic direction and execution quality. • Support prioritization decisions across customers and initiatives based on commercial potential and strategic relevance. • Contribute to team development by mentoring colleagues and supporting AI-driven ways of working across the organization.

🎯 Requirements

• 4–7 years of experience in consulting, ideally combined with relevant operational exposure, or 8–12 years of experience in commercially focused retail or FMCG roles. • Strong experience in brick-and-mortar retail, including assortments, store structures, trade cycles, and POS logic. • Experience with trade marketing, retail marketing, and commercial strategy; additional expertise in retail media is a plus. • Proven ability to drive commercial outcomes, revenue impact, and budget growth. • Highly analytical, with the ability to apply and ideally implement controlling frameworks. • Strong analytical skills, including KPI tracking, budget logic, performance evaluation, and test-based decision-making. • Confident stakeholder management skills with the ability to build alignment with senior internal and external stakeholders. • A highly personable and relationship-oriented profile, with the ability to build trust and strong bonds with customers. • Strong commercial mindset combined with structured thinking and clear communication. • High ownership, accountability, and proactive problem-solving in a fast-paced environment. • Interest in improving and automating ways of working, including practical use of AI. • Fluency in German and English.

🏖️ Benefits

• Flexible work arrangements