Head of Marketing

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Bookboost

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2016

☁️ SaaS

🤝 B2B

💰 $3.8M Venture Round - Bookboost on 2025-03

SaaS • B2B

Bookboost is a SaaS platform for the hospitality industry that centralizes guest communication, CRM, and marketing automation to help hotels, hostels, serviced apartments, and small-to-mid hotel groups deliver personalized guest journeys. The product bundle includes a multi-channel CRM, unified inbox, guest web app, customer data platform (CDP), and integrations with PMS/channel managers and smart locks to streamline check-in/out, messaging, loyalty, and direct bookings. Bookboost is positioned for hospitality teams (guest experience managers, front desk, marketing) who want to automate messaging, increase direct revenue, and improve operational efficiency.

📋 Description

• Define and execute Bookboost’s marketing strategy across brand, demand generation, and communications • Lead, mentor, and grow a high-performing marketing team • Collaborate closely with Sales, Partnerships, and Product to align go-to-market strategy • Own the marketing budget and optimise spend for impact and scalability • Drive measurable contribution to the sales pipeline through multi-channel campaigns • Manage lead generation and nurture flows in HubSpot • Experiment, analyse, and iterate to increase MQL and SQL conversion • Build ABM and event strategies tailored to regional markets • Personally execute core channels when needed: content production, on-page SEO, basic technical SEO hygiene, HubSpot workflows, and paid campaigns (Google Ads, LinkedIn, and retargeting) • Stand up lightweight measurement for these channels to prove ROI quickly before scaling with hires or partners • Strengthen Bookboost’s brand voice, visual identity, and market presence • Create thought leadership content that positions Bookboost as the hospitality tech innovator • Oversee PR, website, and social storytelling • Lead go-to-market launches for new products and integrations • Partner with resellers and integration partners to develop joint marketing initiatives • Set and track KPIs across all marketing activities • Report performance metrics and insights to leadership with clarity and actionability

🎯 Requirements

• 7+ years of experience in B2B SaaS marketing, ideally in hospitality or CRM tech • Proven success leading a marketing function with tangible commercial impact • Strong understanding of digital marketing, HubSpot, and campaign analytics • Excellent communicator, able to blend creativity with data-driven precision • Entrepreneurial mindset, proactive, and comfortable owning outcomes end-to-end • Strong working knowledge of content marketing, SEO, HubSpot, and paid media • Experienced managing freelancers and agencies: can brief well, set KPIs, QA output, and spot red flags or low-value work

🏖️ Benefits

• Health & well-being: A yearly allowance to support your health, well-being, and personal or professional growth • Professional development: Access to mentorship, learning budgets, and the opportunity to grow with the company • Team events: Annual retreats and more regular team meet-ups to stay connected • Modern Tech Stack: The latest tools to do your best work • Flexible Work Environment: Hybrid/Remote Friendly • Flexible Hours: We value output over hours, giving you autonomy over your schedule • Attractive Salary: We offer market-competitive pay: fixed + bonus • Equity Options: Be a part of our success with stock option plans