Social Media Specialist

🔥 3 minutes ago

🇧🇷 Brazil – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

💕 Social Media Manager

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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GRAN

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2012

🤖 Artificial Intelligence

☁️ SaaS

💰 Series A on 2021-05

Artificial Intelligence • Data Analytics • SaaS

GRAN is a cutting-edge platform that streamlines the process of collecting and analyzing granular data from various sources, allowing businesses to make informed decisions based on real-time insights. The platform utilizes advanced analytics and machine learning techniques to transform raw data into actionable business intelligence, helping organizations optimize their operations and improve performance.

📋 Description

• Build and grow the company’s owned audience on Instagram, TikTok, YouTube, and LinkedIn. • Build a demand-generation engine through Social Media, turning content and audience into traffic, leads, conversations, and sales. • Define and execute the brand presence strategy across relevant social channels. • Produce customized social media content, raising the standard for short-form video and discovery content. • Structure and manage a creator and micro-influencer program with performance-based partnerships. • Turn social channels into paths for opportunity generation and sales. • Structure and optimize flows involving DMs, links, landing pages, automations, communities, and conversational tools. • Identify the content, messaging, formats, and creators with the greatest ability to generate attention and response. • Turn the best organic content into inputs for paid media campaigns. • Work with the media team in a continuous testing and learning routine across organic content and performance marketing. • Collaborate with Growth, Branding, CRM, Media, Sales, Product, and other teams involved in the student journey. • Define, together with Analytics, how to measure the impact of the work, attributed sales, growth in brand searches, and conversion. • Success will be measured by sessions and leads generated, growth in brand searches and direct traffic, conversations and sales originating from the channel, and content/social proof leveraged in paid media.

🎯 Requirements

• More than 3 years of experience in social media, including experience in direct-sales operations (e-commerce, edtech, or digital products)—not just institutional branding. • Hands-on, execution-oriented profile. • Comfortable working in highly autonomous environments. • Short-form video portfolio demonstrating measurable business results, not just awards or engagement. • Strong data skills: funnel analysis, understanding of attribution, and the ability to support decisions with numbers. • Ability to independently produce content. • Preferred: experience in education, digital products, marketplaces, e-commerce, or digital businesses. • Preferred: experience with creator, influencer, or affiliate programs. • Preferred: experience with UGC and social-proof production. • Preferred: experience generating leads through content and creating performance-oriented content. • Preferred: knowledge of conversational automation and tools such as ManyChat and AI tools such as Claude. • Preferred: familiarity with AI tools applied to content production, editing, research, and productivity. • Preferred: experience with customer service and conversion through DMs or communities. • Availability to work Monday through Friday, from 9:00 a.m. to 6:00 p.m. (40 hours per week).

🏖️ Benefits

• SulAmérica health and dental insurance with nationwide coverage, fully paid by the company. • Wellhub (Gympass) or gym reimbursement. • Partnership with Sesc, providing access to cultural and leisure activities. • Starbem, Avus, and Auster apps: health, well-being, and comprehensive support, including psychological, financial, and legal assistance. • Meal or food allowance paid through an iFood card. • Home office allowance paid through an iFood card. • Profit-sharing bonus (PLR), according to applicable rules. • Extended maternity and paternity leave. • GranPix—project recognition program with awards. • Childcare assistance. • Full scholarship for undergraduate and graduate programs at Gran Faculdade. • Free Gran Concursos Unlimited subscription. • 70% discount on in-person graduate and undergraduate programs in Curitiba. • Gran Academy—corporate university for the professional development of GranLovers. • Study incentive policies promoting continuous learning. • Onboarding kit and equipment provided by Gran. • Christmas allowance in December. • Gran Baby Kit, a gift celebrating the birth of babies in the family. • M.O.M.—Mom’s Day Off: one additional day off per year, scheduled in agreement with the direct manager. • Gran School Kit—school-supplies assistance. • Inclusion Allowance—exclusively for employees with disabilities. • Petlove—health insurance plan for family pets. • Birthday day off. • Life insurance. • Opportunity to work from any city in Brazil. • Gran’s entire recruitment process is conducted online, and feedback is provided at the end of every process.