Senior Director, Cohort Growth – Online Casino

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September 20

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Fanatics, Inc.

WebsiteLinkedInAll Job Openings

Gaming • Retail • eCommerce

Fanatics is building a leading global digital sports platform that aims to enhance the fan experience for over 100 million sports enthusiasts worldwide. The company operates across several divisions including Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming. They offer fans the opportunity to buy licensed fan gear, jerseys, lifestyle products, and headwear, collect physical and digital trading cards, sports memorabilia, and other digital assets, as well as engage in sports betting. Fanatics partners with over 900 sports properties globally, including major leagues, teams, and athletes, and operates more than 2,000 retail locations. The company is committed to corporate responsibility with a focus on philanthropy, diversity and inclusion, brand protection, and sustainability.

1001 - 5000 employees

Founded 2011

🎮 Gaming

🛒 Retail

🛍️ eCommerce

📋 Description

• Lead cohort growth strategy: Own end-to-end strategy for growing and maximizing value from player cohorts across their lifecycle, focusing on segmentation, engagement, monetization, and retention. • Drive commercial outcomes: Develop and deliver programs that impact awareness, consideration, NGR, LTV, and retention goals for the Casino business. • Optimize player journeys: Identify friction points and work with Product, CRM, and CX teams to build seamless, rewarding experiences. • Incentives & personalization: Partner with Promotions and CRM to create targeted campaigns and offers tailored to customer segments. • Champion data-driven decisions: Use cohort analyses, behavioral data, and predictive models to inform strategy and prioritize initiatives. • Collaborate across the business: Serve as a bridge between Marketing, Product, VIP, and Analytics to align on goals and execute plans. • Test & iterate: Build an experimentation roadmap to continually refine programs and tactics using test-and-learn. • Forecast & report: Build forecasts for cohort growth and contribution to NGR, and regularly report on performance to executive leadership.

🎯 Requirements

• 10+ years of experience in growth, CRM, lifecycle marketing, or commercial strategy, ideally within online gaming, sports betting, or digital entertainment. • Proven track record of driving customer value and retention through targeted, data-informed initiatives. • Deep understanding of player segmentation, incentives, churn prevention, and monetization strategies in a digital or regulated environment. • Strong analytical skills with expertise in cohort analysis, LTV modeling, and building business cases. • Excellent cross-functional leadership and communication skills — able to influence stakeholders and drive alignment across diverse teams. • Experience managing large-scale, complex programs with multiple workstreams and stakeholders.

🏖️ Benefits

• Remote work