Senior Manager, Growth Cohort – Casino

🕒 February 28

🏄 California – Remote

🏄 California – Remote

💵 $155k - $175k / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

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Fanatics, Inc.

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2011

🎮 Gaming

🛒 Retail

🛍️ eCommerce

Gaming • Retail • eCommerce

Fanatics is building a leading global digital sports platform that aims to enhance the fan experience for over 100 million sports enthusiasts worldwide. The company operates across several divisions including Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming. They offer fans the opportunity to buy licensed fan gear, jerseys, lifestyle products, and headwear, collect physical and digital trading cards, sports memorabilia, and other digital assets, as well as engage in sports betting. Fanatics partners with over 900 sports properties globally, including major leagues, teams, and athletes, and operates more than 2,000 retail locations. The company is committed to corporate responsibility with a focus on philanthropy, diversity and inclusion, brand protection, and sustainability.

📋 Description

• Execute New Player Cohort Strategy: Own the day-to-day management of new player cohorts, implementing aggressive strategies to maximize Initial NGR and Day-1 to Day-30 LTV. • Optimize the Conversion Funnel: Map and refine the journey from registration to first deposit; collaborate with CRM and Product to remove friction and ensure a seamless "first-bet" experience. • Promotional Strategy: Partner with the Promotions team to design new user incentives that balance high-volume acquisition with long-term value. Build a robust "test-and-learn" pipeline for acquisition offers, constantly refining bonus structures, wagering requirements, and "hook" messaging to outperform competitors. • Data-Driven Intake Analysis: Analyze the performance of new cohorts by acquisition source to identify high-value trends, reporting insights on CAC and early-life ROI to Casino leadership. • Cross-Functional Alignment: Serve as the primary bridge between the Acquisition Marketing, Brand, and Analytics teams to ensure promo spend aligns with volume targets and commercial budgets. • Performance & Velocity Reporting: Track and forecast the growth of new player bases, maintaining real-time dashboards that communicate the health and scale of the acquisition pipe.

🎯 Requirements

• 7 plus years of experience in growth marketing, CRM, or lifecycle strategy—ideally within Casino, iGaming, or a high-frequency subscription/digital environment. • Proven Track Record: Experience driving measurable improvements in customer retention and LTV through segmented, data-informed campaigns. • Analytical Mindset: Strong proficiency in cohort analysis and data interpretation; you are comfortable using data to build business cases for new initiatives. • Communication Skills: Ability to translate complex data into clear, actionable narratives for cross-functional partners and leadership. • Operational Agility: Comfortable moving between high-level lifecycle planning and the tactical details of campaign execution. • Industry Knowledge: A solid understanding of the regulated gaming landscape and player psychology is a significant plus.

🏖️ Benefits

• For information about our benefits, please visit **https://benefitsatfanatics.com/**