Senior Event Marketing Manager

🕒 May 14

🇺🇸 United States – Remote

💵 $140k - $175k / year

⏰ Full Time

🟠 Senior

🎪 Events

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Federato

WebsiteLinkedInAll Job Openings

11 - 50 employees

🤖 Artificial Intelligence

💰 $15M Series A on 2022-09

Artificial Intelligence • Insurance

Federato is an innovative company that provides an AI-driven platform designed to transform underwriting processes for insurance companies. Their platform, known as RiskOps, helps insurers achieve profitable underwriting growth by automating submission triage, offering real-time decision support, and consolidating multiple systems into a single, efficient workflow. Federato's solutions are tailored for carriers, MGAs (Managing General Agents), and mutual insurance companies, offering them improved visibility, efficiency, and the ability to prioritize high-value accounts. With features like seamless rating interfaces and efficient submission portals, Federato aids insurers in streamlining their operations and enhancing their underwriting capabilities using advanced technology.

📋 Description

• Functionally own Federato’s events program to lead strategy across multiple events • Own field event strategy including hospitality programs, executive roundtables, owned conferences, and webinars • Develop event strategies aligned to marketing, sales, and company goals • Build and evolve the annual event portfolio, identifying new opportunities and sunsetting low impact programs • Partner with sales, customer success, marketing, product, and executive leadership to shape priorities and program direction • Evaluate event opportunities and present clear, data backed recommendations • Own end to end execution across all third party and field events • Manage budgets, timelines, logistics, vendors, contracts, and run of show • Lead coordination with production partners, agencies, and external vendors • Negotiate sponsorships, booth packages, and vendor contracts with confidence and rigor • Maintain strong relationships with conference organizers and industry partners • Ensure consistently high quality execution across all programs • Act as the primary point of accountability for cross functional alignment on events • Lead sales and customer success enablement including pre event planning, onsite readiness, meeting coordination, and follow up strategy • Create clear processes, templates, and playbooks to scale execution • Communicate proactively and clearly with all stakeholders • Own reporting and performance measurement for the portfolio • Track KPIs including pipeline influence, engagement, attendance, lead quality, and ROI • Surface insights and recommendations to continuously improve program performance • Build and maintain a feedback loop across sales, marketing, and leadership • Elevate the portfolio beyond standard conference sponsorships • Introduce new formats, experiential moments, and differentiated sponsorship concepts • Challenge the status quo and continuously raise the bar for how Federato shows up in market

🎯 Requirements

• 7-10+ years of event marketing experience, ideally in B2B SaaS or a related field • Proven ownership of complex third party and field event portfolios • Experience leading Tiered conference strategies and field programs • Strong strategic thinking with the ability to translate goals into executable plans • Exceptional project management and operational rigor • Confident negotiator with experience managing significant budgets and contracts • Deep understanding of sales enablement and pipeline support through events • Data driven mindset with experience using dashboards, metrics, and reporting • Highly collaborative communicator who can influence across functions • Strong creative instincts balanced with disciplined execution • Thrives in a fast paced, scaling environment with high ownership • Approx 30% travel required; some internationally

🏖️ Benefits

• Stock options • Competitive salary • Health insurance