Marketing Director

October 10

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Fellers

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Retail

Fellers is a company that specializes in offering a wide range of vinyl films and products. They provide various products including color-changing wrap vinyls, inkjet wrap vinyls, sign and craft vinyls, and paint protection films. The company caters to customers looking for high-quality vinyl materials for different applications such as vehicle wraps, signage, and craft projects. They emphasize on offering products from well-known brands like 3M, with a focus on quality and innovation in print and wrap film technologies. Fellers also provides hardware products such as eco-solvent printers for printing and laminating purposes.

201 - 500 employees

Founded 1986

🛒 Retail

📋 Description

• Lead efforts to scale Ecommerce revenue through strategic planning, execution, and optimization. • Develop, execute and measure the impact of the enterprise-wide marketing strategy in alignment with the company’s growth objectives and brand vision. • Analyze marketing structure, workflows, and capabilities to build on strengths and address areas of opportunity. • Build a high-performing team culture with clear goals, accountability, and professional development pathways. • Lead marketing and branding of Proprietary Brands Portfolio. • Oversee the creative direction and messaging for the full portfolio of brands (Avery, 3M, Arlon, etc.), ensuring alignment of all customer-facing content for Email, Organic Social, Tradeshows, Traditional Advertising, Marketing Collateral/POP, and Promotions. • Lead go-to-market plans for product launches, new geographies, and category expansions. • Manage integrated marketing campaigns across paid, owned, and earned channels to maximize awareness and conversion. • Partner cross-functionally with key internal business units to align marketing activities with business goals. • Oversee brand architecture and positioning for the full portfolio, ensuring cohesive identity and clear differentiation in the market. • Oversee annual marketing budget planning, forecasting, and spend optimization to ensure ROI and profitability targets are met. • Guide ongoing site updates, content optimization, and conversion improvements. • Enhance brand presence and engagement across digital and social channels.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred. • 7+ years of progressive marketing leadership experience, including senior executive roles with multi-channel marketing and e-commerce ownership. • Experience growing e-commerce sales and brand equity at scale. • Demonstrated success in managing MDF programs and maximizing partner/supplier funding. • Proven track record in demand generation in a distribution environment or mass marketing environment. • Strong knowledge of SEO, SEM, PPC, paid social, and analytics platforms (Google Analytics GA4, Power BI, Tableau). • Experience leading brand strategy, digital campaigns, creative development, and demand generation. • Experience effectively managing tradeshows. • Skilled in managing marketing agencies and external partnerships. • Excellent leadership, communication, and presentation skills. • Experience with Salesforce or other CRM systems a plus.