Product Marketing Manager – Platform, Enterprise

🕒 April 24

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FICO

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1956

💸 Finance

🤖 Artificial Intelligence

☁️ SaaS

Finance • Artificial Intelligence • SaaS

FICO is a leading analytics and software company renowned for its FICO® Score, a tool widely used by lenders to assess credit risk. The company offers a comprehensive platform that leverages data, AI, and machine learning to power intelligent decision-making and customer engagement across various industries. FICO's solutions span fraud detection, credit scoring, and customer lifecycle management, making it vital to sectors such as finance and telecommunications. Its innovative products help businesses optimize outcomes through real-time analytics, business composability, and scenario management.

📋 Description

• Support the development of compelling value messaging and positioning for FICO Platform, tailored to different target audiences and market segments. • Collaborate closely with product management, sales, and other cross-functional teams to ensure alignment of messaging with product functionality, software vision, and customer needs. • Partner with the market insights team on buyer intelligence and competitive analysis to identify key market trends, buyer pain points, and opportunities for differentiation. • Build launch frameworks, content activation strategies, and foundational platform materials (product sheets, demos, sales decks) to support GTM initiatives. • Partner with content marketing and creative teams to produce high-quality assets for global sales activities and marketing campaigns. • Translate technical concepts into clear, accessible narratives that resonate with both technical and non-technical audiences. • Equip the sales organization with tools, materials, and training to enhance sales effectiveness. • Assist with and conduct enablement sessions on platform capabilities, competitive positioning, and objection handling. • Develop repeatable frameworks that scale knowledge across global teams. • Assist with the GTM execution for new platform functionality and product innovations, ensuring alignment across stakeholders. • Analyze and optimize launch strategies, messaging, and campaign content to drive adoption and revenue impact.

🎯 Requirements

• Experience in enterprise B2B technology, with background in product marketing, solution marketing, product management, sales engineering, UX, technical writing, or a related role. • BA/BS degree Business, Marketing, Computer Science, Engineering, or related field; advanced degree is a plus. • Intellectually curious: motivated to dive deep into complex topics and make them accessible. • Storyteller and communicator: exceptional writing, visual, and verbal communication skills. • Systems thinker: keen ability to connect people, process, and technology into cohesive, repeatable execution strategies. • Collaborative learner: eager to grow alongside senior marketers and technical experts. • Trusted partner: skilled at building credibility across diverse teams and with cross-functional stakeholders. • Bonus: Prior exposure to decision intelligence, decisioning platforms, or adjacent analytics and AI technologies (e.g. data platforms, data science tools, optimization, process automation, etc.). • Bonus: Prior experience in a customer-facing role or examples of customer-facing content that drove impact in complex, multi-stakeholder buying environments.

🏖️ Benefits

• An inclusive culture strongly reflecting our core values: Act Like an Owner, Delight Our Customers and Earn the Respect of Others. • The opportunity to make an impact and develop professionally by leveraging your unique strengths and participating in valuable learning experiences. • Highly competitive compensation, benefits and rewards programs that encourage you to bring your best every day and be recognized for doing so. • An engaging, people-first work environment offering work/life balance, employee resource groups, and social events to promote interaction and camaraderie.