Product Go-to-Market Lead

🕒 April 24

🇺🇸 United States – Remote

💵 $160k - $210k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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SentiLink

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

🔐 Security

💳 Fintech

💸 Finance

💰 $70M Series B on 2021-08

Security • Fintech • Finance

SentiLink is a company that partners with leading financial institutions to tackle identity theft and fraud at the point of application. Their solutions incorporate expert analysis and machine learning models to identify and manage fraud effectively. SentiLink targets various types of fraud including synthetic, identity theft, and first-party fraud, and provides flexible integration options such as APIs to suit diverse customer needs. With a focus on data security and a customer-centric approach, SentiLink delivers real-time insights and solutions to financial institutions and fintech companies, enhancing their ability to approve legitimate customers while minimizing fraud.

📋 Description

• Deeply understand SentiLink solutions and partners and become a key spokesperson on our value • Perform market research, competitive and opportunity analysis • Create and evolve the differentiated messaging for SentiLink’s products and brand • Produce clear, compelling collateral that helps our partners make the most of our products, and empowers Sales and Partner Success teams to communicate value and capabilities to partners • Create marketing materials like case studies, website and blog content, white papers and more • Use data and narrative to help establish SentiLink as the market leader in identity verification

🎯 Requirements

• 4+ years of product marketing or go-to-market (GTM) experience at a successful enterprise (B2B) SaaS company • Excellent written and verbal communication skills with an ability to deliver complex information in a clear and concise manner • Strong project management skills with proven ability to both develop a GTM plan and then manage the necessary stakeholders to ensure outstanding execution • Analytical and metric-driven mindset • A bias to action and a desire to get your hands dirty - a lot of this role will involve personally producing collateral and content • A plus: experience in identity verification or fraud prevention solutions; security solutions; or the consumer financial services industry • A plus: some ability to analyze data (SQL, Excel, and/or basic scripting) • Candidates must be legally authorized to work in the United States and must live in the United States

🏖️ Benefits

• Employer paid group health insurance for you and your dependents • 401(k) plan with employer match (or equivalent for non US-based roles) • Flexible paid time off • Regular company-wide in-person events • Home office stipend, and more!