Performance Marketing Manager

November 21

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Fingerprint

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Cybersecurity • API • SaaS

Fingerprint is a technology company focused on bot detection and identification solutions. The platform helps businesses ensure a secure online environment by accurately identifying users and distinguishing between real users and automated bots. They provide developer guides and workspace settings for easy integration into various applications, enhancing security and user experience.

51 - 200 employees

Founded 2019

🔒 Cybersecurity

🔌 API

☁️ SaaS

💰 $32M Series B on 2021-11

📋 Description

• Oversee and manage all paid advertising channels, including LinkedIn, Google Ads, Reddit and Youtube • Collaborate directly with Paid Search, ABM and SEO to performance manage campaigns, align on optimization priorities and drive incrementality • Report bi-weekly to marketing leadership and other stakeholders on attainment to budget and return on investment • Partner with RevOps to refine campaign attribution, tracking and data accuracy across systems • Develop a daily optimization protocol across campaigns and channels to improve CTR, CPL and ROAS • Conduct weekly performance reviews to identify trends, optimizations and actionable insights • Build comprehensive revenue attribution reporting, including ABM attribution using platform APIs • Monitor budget pacing, ensure efficiency across channels, and provide regular updates to all stakeholders • Identify new platforms, audiences and creative formats to fuel experimentation and performance growth • Develop a monthly experimentation roadmap and coordinate directly with functional owners • Own and manage our email marketing program, including ad-hoc sends and nurture campaign development

🎯 Requirements

• 3-6 years of experience in brand marketing, social media management, or content marketing at a B2B SaaS company • Strong on-camera presence and ability to represent the brand authentically • Experience managing multi-channel social programs and growing brand engagement • Ability to lead brand campaigns from concept through execution and partner with performance marketing to implement • Experience hosting webinars, virtual events, or podcasts and comfortable in front of a camera • Excellent copywriting and storytelling skills; ability to tailor content to different audiences and formats • Data-driven mindset, comfortable using analytics tools to measure brand performance and identify optimal KPIs • Experience collaborating cross-functionally with product marketing, design, and sales • Experience working with HubSpot, Framer, Sprout, LinkedIn, X, Reddit • Passion for building an engaging, credible, and memorable brand presence in the fraud prevention and device intelligence space.

🏖️ Benefits

• We are dedicated to creating an inclusive work environment for everyone. • We embrace and celebrate the unique experiences, perspectives and cultural backgrounds that each employee brings to our workplace. • Offers vary depending on, but not limited to, relevant experience, education, certifications/licenses, skills, training, and market conditions.