Community Marketing Manager

🔥 6 hours ago

🏄 California, Idaho, +7 more states – Remote

🏄 California – Remote 🥔 Idaho – Remote 🌽 Illinois – Remote 🦞 Maine – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ☕ Washington – Remote

💵 $90k - $100k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

👫 Community Manager

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Finisterre

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2003

👗 Fashion

🛍️ eCommerce

👥 B2C

💰 $5.7M Equity Crowdfunding - Finisterre on 2022-05

Fashion • eCommerce • B2C

Finisterre is a UK-based outdoor and surf-focused apparel company founded in 2003 that designs and sells jackets, wetsuits, knitwear, and accessories with an emphasis on sustainability and responsible production. The brand operates a direct-to-consumer online store (with typical e-commerce features such as checkout, multiple payment methods, shipping and returns) and highlights impact work including B Corp certification, a foundation, repair and takeback/resale programs, and ocean and sustainability partnerships. Their product range covers menswear and womenswear, outdoor performance pieces (waterproof jackets, windbreakers, boardshorts, Yulex® wetsuits) and related accessories, and they promote transparency about factories and carbon footprint.

📋 Description

• Run relationship-first, community-led events (surf comps, retail clinics, festival partnerships) • Cultivate, grow, and manage relationships with key NGO partners, e.g. Surfrider Foundation, Save the Waves, etc. • Manage ambassador relationships for NA content, credibility and omni-channel pull-through including in-store wholesale events to drive revenue growth and sell-through • Deliver a North American marketing strategy that focuses on Community, whilst guiding both CRM and Paid Digital channels too (these are run out of HQ currently) • Work with channel partners on local market insight to help drive results • Deliver storytelling and content for NA audiences – translating UK content and assets and creating regional content when appropriate / needed • Lead local brand management – understanding brand perception, and helping to shape it as we grow the market • Support wetsuit relaunch and other marquee category pushes with community-led, credibility-first activations • Support wholesale growth while aligning wholesale and DTC efforts • Monitor and report on opportunities to enhance omni-channel performance • Create and execute on a localized PR and influencer strategy in partnership with our NA based PR agency and the Head of Global Community

🎯 Requirements

• 4+ years’ experience working in retail brands on community marketing channels • Exceptional leadership skills • Proven brand-builder with surf/outdoor industry roots and genuine community credibility • Comfortable operating solo and cross-functionally with UK HQ across a time difference • Strong understanding of overall marketing – with a specialism in community channels and wholesale • Strong strategic thought-process • Great communication skills • Great taste - you intuitively understand what is on and off brand for Finisterre • World-class people skills • An entrepreneurial spirit • A strong sense of personal responsibility • Willingness and ability to travel as a key part of the role, both within the US and internationally • Willingness to sometimes flex work across time zones to facilitate collaboration

🏖️ Benefits

• 15 days paid time off (PTO) per year • Employer contribution to healthcare • A chance to join our 401k scheme • A chance to grow and develop yourself along an exciting progression path while working with a fast-growing B Corp certified business with a great culture and an exciting purpose • Opportunity to collaborate with a diverse community of people with a shared mission • 60% product discount for personal and gift use • Various discounts from our B Corp community • Access our online Learning Library and company-wide training sessions delivered by both internal and external trainers to support you in your ongoing development