Content Marketing Lead

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finmid

WebsiteLinkedInAll Job Openings

11 - 50 employees

🤝 B2B

💸 Finance

💳 Fintech

💰 Seed Round on 2022-02

B2B • Finance • Fintech

finmid is a Berlin-based company specializing in B2B financing solutions designed to streamline access to capital for businesses. They provide services such as deferred payment terms, credit lines, and cash advances, tailored to various industries including agriculture and retail. By embedding these financial services, finmid helps companies overcome cash flow challenges while maintaining focus on their core operations.

📋 Description

• Own finmid's top-of-funnel content strategy and calendar, with founder-led LinkedIn short-form video as the core channel • Produce short videos end-to-end: ideate, script, shoot, edit, and publish — real content featuring real people, not polished corporate ads • Act as producer and ghostwriter for our founders: extract insights, sharpen points of view, and write in their voice • Turn customer and partner stories into content that shows how embedded financing drives economic growth for SMEs • Repurpose everything into website content and assets our sales team uses in cold outreach: case studies, one-pagers, and video snippets • Coordinate PR around the founders and our partnerships: own partnership announcements, pitch and book podcasts and articles, prep the appearances, and repurpose the output — and manage external agencies as we scale • Collaborate with our designer, who owns finmid's brand, to keep everything you ship sharp and on-brand • Connect content to revenue: wire attribution into our CRM and report what's actually driving pipeline

🎯 Requirements

• 4+ years creating content for B2B audiences; fintech, SaaS, or financial services experience is a bonus • A portfolio of short-form videos you personally shot and edited that performed — on LinkedIn, ideally, or TikTok/YouTube/Instagram • Experience producing or ghostwriting for a founder or executive • Sharp writing and storytelling in English: you make complex products simple without dumbing them down • Comfort behind the camera and, when needed, in front of it • A performance mindset: you track what works, form hypotheses, and iterate; CRM experience (e.g. HubSpot) is a plus • Judgment for content in a regulated industry — you know when to loop in legal • A shipping habit: you hold a cadence without being managed to it • Based in Berlin or able to be here regularly — filming with the founders is a weekly part of the job

🏖️ Benefits

• We see ourselves as “distributed first” (i.e. work from anywhere) but also have a beautiful office in Berlin where you can work • We are flexible and cover whatever you need to be as productive as possible • Home office stipend • 30 days time off • Meaningful equity • Open-minded and transparent culture that includes regular get-together meetings (e.g. All Hands, Brown Bag Lunch, Offsites)