Performance Marketer

🕒 February 25

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fino

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

💳 Fintech

🤝 B2B

🤖 Artificial Intelligence

Fintech • B2B • Artificial Intelligence

fino is a German FinTech company that provides B2B software and data-analytics solutions around account and transaction data. The company specializes in Open Banking modules, digital account-switching services, AI-driven account and transaction analysis, and risk/AML and credit-verification tools that integrate into customer systems to support new data-driven business models. fino’s products target banks, financial services and other businesses seeking automated account onboarding, fraud prevention, scoring, and real-time sales and risk insights.

📋 Description

• Develop and execute inbound marketing campaigns to generate MQLs (e.g., Google Ads, LinkedIn, etc.) for defined target groups within the financial services industry • Continuously analyze KPIs and customer journeys and derive data-driven optimization and testing measures • Contribute to the technical implementation of inbound-optimized websites and landing pages and develop campaign concepts aligned with brand positioning • Own budget planning, negotiation and controlling as well as regular reporting on campaign performance with clear recommendations for action • Coordinate internal stakeholders (Sales, Executive Management, Product Marketing/Brand, Design) and be responsible for selecting, briefing and operationally managing the external performance marketing agency • Proactively engage with AI tools and current performance marketing trends; test and implement new technologies to optimize campaign setups, targeting, creatives, automation and reporting • Handover MQLs with relevant contextual information for optimal sales outreach

🎯 Requirements

• Relevant professional experience in performance marketing, ideally in a B2B SaaS or fintech environment, plus familiarity with regulatory requirements in the financial sector (e.g., GDPR, compliance topics) • Proven success in lead generation via paid channels (LinkedIn Ads, Google Ads) • Experience managing external vendors/agencies with clear expectations regarding output and quality • Analytical mindset and data-driven working style • Strong communication skills, creativity and ability to present ideas clearly • Enthusiasm for using modern AI tools and ideally experience integrating such applications effectively into processes

🏖️ Benefits

• Flexible working: Remote-first with hybrid options, flexible working hours, modern equipment, workation • Autonomy and scope to shape your role: high personal responsibility, open communication, flat hierarchies and a motivated, collegial team • Modern tech & innovation: modern tech stack, AI-focused culture and freedom to contribute and implement your own ideas • Attractive additional benefits: annual bonus, regular salary increases, gifts for anniversaries and milestone birthdays, corporate benefits, discounted mobile plans, pension contributions & employer-subsidized savings (VWL), days off on Christmas Eve and New Year's Eve • Health & mobility: job ticket, bike leasing, discounted fitness & wellness offers in your city • Team & office life: summer & Christmas parties, regular team meetups, office in Kassel with dog-friendly workspaces