Product Marketing Manager

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Logo of FinQuery, Formerly LeaseQuery

FinQuery, Formerly LeaseQuery

201 - 500 employees

💸 Finance

☁️ SaaS

💳 Fintech

💰 Venture Round on 2020-01

Finance • SaaS • Fintech

FinQuery, formerly known as LeaseQuery, is a company that provides finance and accounting software solutions designed to simplify complex accounting tasks and ensure compliance with various financial standards. Their platform offers tools for lease accounting, prepaid and accrual accounting, contract management, and SBITA accounting. The software is CPA-built and automates processes such as amortization schedules, journal entries, and expense management, which facilitates compliance with ASC 842, IFRS 16, GASB 87, and other standards. FinQuery uses AI-enabled technology to streamline accounting tasks, making it easier for professionals and organizations to manage leases, contracts, and financial forecasts effectively. With a focus on audit readiness and supporting over 8,000 organizations worldwide, FinQuery aims to improve the accuracy and efficiency of financial accounting processes.

📋 Description

• Own go-to-market strategy for product launches, from positioning through cross-functional execution, driving measurable adoption and revenue impact • Craft differentiated product positioning and messaging that sets FinQuery apart in a competitive market • Serve as the go-to expert on market segments, competitors, and buyer needs, turning research into actionable strategy • Conduct ongoing market and competitive analysis to sharpen FinQuery's position and inform product direction • Partner with Sales and Customer Success to drive adoption and expansion, equipping teams with narratives grounded in customer stories • Assist marketing leadership with pricing and packaging strategy, using value-based methodologies to maximize adoption • Influence the product roadmap by sharing insights and being the voice of the customer and market for Product, Engineering, and Design • Guide demand generation strategy, ensuring marketing programs stay aligned with positioning and buyer priorities • Represent FinQuery externally as a product and category expert through analyst relationships, industry events, and speaking opportunities • Direct and execute content strategy for key marketing assets, including datasheets, eBooks, webinars, and presentations • Lead planning and execution of internal and external launch events and demos

🎯 Requirements

• 5+ years of B2B SaaS product marketing experience • Track record of leading go-to-market strategy and driving measurable business outcomes in a fast-paced environment • Strong strategic and analytical mindset • Ability to turn market and customer insight into positioning, pricing, and messaging strategy • Excellent written and verbal communication skills • Ability to translate complex product value into clear, compelling narratives • Proven experience with market research, competitive analysis, and campaign execution in a subscription-based business • Track record of planning and scaling marketing programs with a data-driven approach to process improvement • Skilled at building cross-functional consensus and managing complex projects through high-impact launches • Strong problem-solving ability and comfort developing creative solutions for ambiguous, undefined challenges • Genuine curiosity for technology products and the business problems they solve

🏖️ Benefits

• Annual employee development program stipend of $1,000 for each employee • Mentorship program available • Sabbatical program of 4 weeks after 5 years of service • Advancement opportunities based on results • Signing stipend for a work-from-home setup • Paid Time Off • Parental Leave Benefits • Fertility/Adoption Assistance • Annual tutoring stipend for your children

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