Senior Manager – Member Lifecycle & Growth Strategy

🕒 April 1

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

💵 $120k - $160k / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

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Firefly Health

WebsiteLinkedInAll Job Openings

51 - 200 employees

⚕️ Healthcare Insurance

💰 $40M Series B on 2021-04

Healthcare Insurance

Firefly Health is a healthcare company focused on providing a high-quality, convenient, and accessible healthcare experience through innovative health plans. They connect members to the healthcare they deserve, with a focus on virtual care services that fit into the busy lives of remote workers and those seeking care on their schedule. Firefly Health offers personalized care teams that provide direct access to a range of health professionals, including behavioral specialists, to ensure comprehensive, patient-centered service. The company emphasizes virtual healthcare, but also facilitates seamless in-person visits when necessary.

📋 Description

• Architect email campaigns: Create sophisticated segmentation and trigger-based flows within our email platform (e.g., High-risk member outreach, transactional/operational messaging). • Forecast & analyze: You will own the methodology for enrollment forecasting. You are comfortable developing initial enrollment projections and tracking performance against those benchmarks. • Be client-facing: Lead marketing strategy in client meetings, attend meetings, and collaborate with the Client Success team on engagement strategy. • Bridge Product & Communications: Collaborate with Product and Data teams to integrate clinical risk stratification and app-based interactions into marketing triggers, ensuring the right members receive the right communications at the right time. • Manage Open Enrollment season strategy: Oversee the complete strategy for the Open Enrollment season, encompassing coordination of employer on-site events, event attendance, and the creation of both digital and print materials. • Prove the ROI: Establish an attribution framework to measure how member marketing drives Firefly’s core clinical and financial KPIs.

🎯 Requirements

• Braze expert: You have a demonstrated track record of using Braze (or similar tools) to drive measurable conversion and retention. • Scrappy & strategic: You have the startup "knack" for rolling up your sleeves but the executive presence when presenting to leadership or clients. • Data-driven: You are proficient in Looker/Excel and comfortable pulling your own lists and conducting A/B test analysis. • Healthcare savvy: You understand the nuances of the healthcare landscape, including PHI, OE cycles, and the unique challenges of member engagement.

🏖️ Benefits

• health insurance • 401k • bonus