Senior Growth Marketer, Industries

🕒 April 1

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HighLevel

201 - 500 employees

Founded 2018

☁️ SaaS

🤝 B2B

💰 Series A on 2021-11

SaaS • Marketing • B2B

HighLevel is an all-in-one marketing and sales platform designed to help businesses grow and succeed. The platform consolidates various marketing tools into a single solution, providing features such as lead capture through landing pages, surveys, forms, and calendars, as well as tools for nurturing leads via automated messaging across multiple channels including phone, SMS, email, and social media. HighLevel offers customizable solutions like online appointment scheduling, multi-channel follow-up campaigns, and pipeline management. Additionally, businesses can build websites, funnels, and landing pages using the intuitive page builder. HighLevel supports integrating with existing systems via API, and offers a membership platform for community building and course management. The platform is targeted towards marketers and offers white-labeling options for businesses to brand the software as their own. With a community-driven development approach and award-winning support, HighLevel is focused on empowering businesses to streamline their operations and enhance their marketing efficiencies.

📋 Description

• Build and implement a repeatable framework to drive adoption and growth across priority industries • Identify vertical-specific friction points and translate insights into measurable growth initiatives • Own growth strategy, education, and positioning for the agency segment • Improve onboarding, activation, and expansion through targeted content and cross-functional initiatives • Research and prioritize high-opportunity industries (e.g., Home Services) • Develop industry-specific playbooks, courses, messaging, and growth strategies • Create scalable training and content that simplifies complex product capabilities • Partner with Product and Customer facing teams to improve vertical-specific user experience and adoption • Represent HighLevel at conferences, meetups, and industry events • Speak confidently about the product, use cases, and industry growth strategies • Travel 25% or more to attend and present at events

🎯 Requirements

• 5+ years in growth marketing, product marketing, lifecycle, or product-led growth roles • Familiarity with SaaS platforms, product onboarding patterns, and B2B user journeys. • Comfortable leading initiatives across multiple stakeholders and delivering results without needing formal authority.

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