Marketing Specialist

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Firefly

WebsiteLinkedInAll Job Openings

51 - 200 employees

🚗 Transport

☁️ SaaS

Advertising • Transport • SaaS

Firefly is a cutting-edge digital out-of-home advertising network that leverages the mobility of vehicles to provide dynamic, data-driven advertising solutions. By utilizing GPS-enabled digital tops on taxis and rideshare vehicles, Firefly delivers engaging and targeted messages across major cities in North America such as New York, Los Angeles, and Chicago. Their innovative approach includes car top advertising, car wraps, LED trucks, and TaxiTV, allowing brands to effectively reach audiences on their daily journeys. Firefly's platform focuses on advanced tracking, measurement, and optimization, ensuring brands can deliver tailored messages at the right time and place.

📋 Description

• Support the planning, execution, and optimization of integrated marketing campaigns across digital, content, events, PR, and sales enablement initiatives • Collaborate closely with sales, operations, and creative teams to develop, maintain, and update a wide range of marketing materials • Assist with content creation and distribution across PR, email marketing, website, and other digital channels • Coordinate cross-functional marketing projects, managing timelines, stakeholders, approvals, and deliverables • Support the management of Firefly's digital presence through website updates, SEO initiatives, email marketing, and other digital marketing efforts • Coordinate the execution of trade shows, conferences, sponsorships, internal events, and other brand activations • Maintain and organize marketing resources, content libraries, templates, campaign assets, and internal documentation • Monitor campaign performance of marketing initiatives, preparing reports and insights on key metrics • Conduct market, audience, and competitor research to identify emerging trends, industry developments, customer insights, and growth opportunities • Help ensure brand consistency across all marketing communications

🎯 Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, Advertising, or a related field • 2-4 years of marketing experience, preferably within media, advertising, technology, SaaS, or B2B environments • Experience creating marketing materials such as presentations, social media content, email campaigns, case studies, and sales collateral • Strong written and verbal communication skills in English • Excellent organizational and project management skills with strong attention to detail • Familiarity with digital marketing channels including social media, email marketing, website management, and SEO • Proficiency in Microsoft Office, Google Workspace, and presentation software such as PowerPoint or Google Slides • Experience with marketing tools such as HubSpot, Salesforce, Canva, Adobe Creative Suite, or similar platforms is a plus • Creative thinker with a proactive, problem-solving mindset • Self-starter who takes ownership and thrives in a fast-paced startup environment • Passion for marketing, advertising, technology, and continuous learning • Willingness to work U.S. business hours in a flexible, dynamic, and fast-paced environment

🏖️ Benefits

• meal payments • competitive private health insurance • freedom of remote working • birthday leave • no dress code • access to curated learning materials on Udemy Business • support for work-life balance through Meditopia