Marketing Data Analyst

🕒 July 8

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First Advantage

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

👥 HR Tech

☁️ SaaS

🤝 B2B

HR Tech • SaaS • B2B

First Advantage is a leading provider of global software and data for the HR technology market. Enabled by proprietary technology and AI, it delivers employment background screening, digital identity and verification services, APIs, and risk-monitoring products across the employee lifecycle. The company emphasizes automation and continuous identity verification, serving roughly 80,000 organizations in over 200 countries and territories, and maintains large proprietary databases (over one billion records). Headquartered in Atlanta and publicly traded (NASDAQ: FA), First Advantage focuses on helping customers hire smarter and onboard faster through software, data and services.

📋 Description

• Extract, combine, and analyze large datasets from multiple sources (Salesforce, HubSpot, web analytics, ad platforms) using SQL to uncover trends, diagnose performance, and measure marketing effectiveness across the B2B funnel. • Lead the reporting and data management for Salesforce.com and HubSpot. • Ensure data integrity, build foundational dashboards, and serve as the go-to expert for marketing data structure and flow. • Build, maintain, and automate clear, compelling dashboards and reports to track key B2B metrics (e.g., lead velocity, MQL-to-SQL conversion, campaign attribution, channel ROI, account engagement). • Interface with Marketing, Sales, and Operations teams to gather requirements, translate business questions into analytical projects, and present findings to drive strategic decisions. • Conduct deep-dive analyses on integrated marketing campaigns (digital, email, events, content) to evaluate performance, optimize spend, and guide future strategy.

🎯 Requirements

• 3+ years of experience in a marketing analytics, business intelligence, or data analysis role with a focus on B2B marketing • Advanced proficiency in SQL for data extraction, transformation, and joining complex datasets from multiple databases. • Hands-on experience with Salesforce.com and HubSpot – including deep understanding of core objects, fields, campaign tracking, and reporting modules. • Proven ability to collaborate with stakeholders, define requirements, and implement reporting solutions that meet business needs. • Superb attention to detail, a passion for data integrity, and the ability to manage multiple projects in a fast-paced environment. • Strong analytical and storytelling skills with experience in statistical analysis, A/B testing, and ROI measurement. • Excellent communication and presentation skills for interacting with all levels of leadership. • Bachelor’s degree required; Business, Economics, Mathematics, Statistics, Communications majors all work well. Preferably with significant coursework in mathematics or statistics. • This role within Marketing Operations requires a minimum of 4 years of solid work experience in a role that required critical thinking skills, data analysis, and sales & marketing engagement • Demonstrated ability to write and present technical concepts to non-technical stakeholders.

🏖️ Benefits

• Professional development opportunities, such as our award-winning SOAR program • Generous Paid Time Off Program* • Volunteer Time Off (VTO) Policy to encourage involvement in philanthropic activities* • Competitive benefits (medical, dental, etc.)* • Global Employee Assistance Program (EAP) available to all team members • Opportunities to connect with colleagues across six Employee Impact Groups and participate in Employee Experience events throughout the year • Must meet hourly work requirement to be eligible