Director of Engagement

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🕒 April 14

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First Stop Health

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2011

⚕️ Healthcare Insurance

🤝 B2B

👥 B2C

Healthcare Insurance • B2B • B2C

First Stop Health is a comprehensive virtual healthcare provider that offers a range of services including urgent care, primary care, mental health counseling, and health coaching. Designed for both individuals and businesses, First Stop Health aims to create a delightful healthcare experience by providing accessible, affordable, and engaging care options. Their team consists of board-certified doctors, registered dietitians, health coaches, and licensed therapists who collaborate to support the complete health journey of their patients, ensuring that care is available anytime, anywhere, through a user-friendly digital platform.

📋 Description

• Drive utilization of telehealth services and client ROI and retention • Design, implement and scale multi-channel strategy to engage members • Manage a small department central to company growth • Develop data-driven CRM strategies focused on customer segmentation and engagement optimization • Translate behavioral science principles into scalable communication strategies • Identify engagement barriers and develop proactive strategies • Lead initiatives to improve foundational CRM performance metrics • Own and execute strategies to improve customer reachability across multiple channels • Pair with Analytics & Data teams to define key data signals • Collaborate with Clinical/Medical stakeholders to incorporate trust-building elements in strategies • Develop multi-channel engagement programs and customer journeys aligned to cohorts

🎯 Requirements

• Bachelor’s degree preferred • Experience in CRM strategy, lifecycle marketing, or customer engagement (e.g., Braze, Salesforce, Adobe, etc.) • Experience in healthcare or telehealth highly preferred • Strong analytical mindset with experience using data to inform segmentation and targeting strategies • Proven ability to lead cross-functional initiatives across data, marketing, and customer-facing teams • Familiarity with behavioral science principles and their application in marketing or customer experience • Experience with multi-channel engagement strategies, including email, direct mail, and partner-led communications

🏖️ Benefits

• Various health and medical coverage options • Dental and vision coverage • Disability and life coverage • Monthly medical waiver allowance • Remote-first work environment • Flexible paid time off • Summer Fridays • Employer match 401k plan • Monthly phone stipend • First Stop Health membership benefit providing virtual care solutions