User Growth Marketing Lead

Job not on LinkedIn

August 8

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Flipster

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Crypto • Fintech • eCommerce

Flipster is a high-performance crypto perpetuals trading platform engineered by traders and optimized for trading. It offers features like zero spreads on major perpetual pairs, ultra-fast execution, and precision order fills, making it suitable for both experienced traders and newcomers. Users can also passively earn yield on their cryptocurrency balances while trading, enhancing capital efficiency and market responsiveness.

51 - 200 employees

Founded 2021

₿ Crypto

💳 Fintech

🛍️ eCommerce

📋 Description

•Define and lead Flipster’s global growth marketing strategy across acquisition, lifecycle (CRM), and organic channels, aligning with company goals and product roadmap •Own performance across paid channels and lifecycle campaigns, setting KPIs and budget allocation to drive scalable, efficient user growth •Lead, mentor, and scale a high-performing team across performance marketing, CRM, and SEO, fostering a culture of accountability, experimentation, and continuous improvement •Oversee campaign execution and growth experiments, ensuring alignment across marketing, product, and creative teams •Develop and manage a data-driven growth operating model, including forecasting, funnel metrics, attribution, and performance dashboards •Collaborate closely with Product, Design, and Engineering to optimize user journeys and conversion flows from acquisition through retention •Lead SEO strategy in partnership with content and technical teams to grow qualified organic traffic and visibility •Drive cross-functional initiatives and go-to-market strategies that support user acquisition, retention, and trading volume growth

🎯 Requirements

•6+ years of experience in growth, performance, or lifecycle marketing, including 3+ years in a lead managerial position •Proven success leading multi-functional growth teams across paid acquisition, CRM, and SEO, preferably in crypto, fintech, or Web3 •Demonstrated ability to manage significant growth budgets and deliver measurable ROI •Strong leadership and team development skills, with experience building and scaling marketing teams in high-growth environments •Deep understanding of funnel metrics, experimentation frameworks, attribution models, and performance analytics •Familiarity with tools such as Google Analytics, Amplitude, and Iterable or similar CRM platforms •Excellent collaboration and communication skills across technical and non-technical stakeholders •Fluent in English; Mandarin or another APAC language is a strong plus