Head of Creative

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Floowi Inc

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2022

💼 Consulting

📣 Marketing

🎯 Recruiter

Consulting • Marketing • Recruitment

Floowi Inc. is a talent outsourcing company specializing in connecting rapidly growing agencies with elite offshore talent from Latin America. They focus on hiring marketing, design, and product professionals, ensuring cultural fit and effective communication with a quick turnaround of candidate placement. With a budget-friendly model and flexible contracts, Floowi enables businesses to scale efficiently while accessing top-tier talent, all while handling contracts and payroll for their clients.

📋 Description

• Own the creative quality bar across copy and design on every deliverable, running creative QA and feedback loops • Lead, coach, and develop copywriting and design teams as one creative unit, managing roughly six creatives • Write high-converting campaign and flow copy for two to three client accounts • Partner with the senior design lead to align copy and design and translate retention strategy into revenue-driving creative • Build and enforce copy systems, brand voice documentation, and creative SOPs • Shape AI usage across the creative workflow from ideation through execution • Own hiring, client assignments, and performance management across both departments • Develop a senior copywriter bench • Run department cadences and report creative KPIs to leadership

🎯 Requirements

• Proven experience as a copywriter with a portfolio demonstrating ability to sell in a brand's voice • Experience leading creatives in an agency setting, ideally in email, retention, or DTC e-commerce • Strong design judgment and ability to explain conversion issues clearly to designers • Deep familiarity with lifecycle email and SMS, including welcome, winback, and post-purchase sequences • Demonstrated hands-on use of AI tools in a creative workflow • Exceptional written and verbal English; native or near-native professional fluency • Experience with or ability to quickly ramp up on Klaviyo, Figma, Slack, ClickUp, and Loom • Ability to work full-time aligned with EST • Must be based in LATAM

🏖️ Benefits

• Competitive compensation in USD • PTO • 100% remote work